Will Cannon
Recent posts focus on outbound & prospecting, demand gen & marketing and sales strategy.
LinkedIn snapshot
Post performance
Likes + comments per post, last 6 months
Top posts
- 2mo agoimageView →
I’m doing something stupid. I’m giving away every playbook I’ve ever created. For free. Over the last decade, I’ve: • Sent 100,000,000+ cold emails • Built multiple 7 and 8-figure businesses • Generated tens of milli…
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Everyone talks about raising money. Nobody talks about making it. Spent some time with David Heinemeier Hansson recently. Most people know him as the creator of Ruby on Rails and the co-founder of Basecamp. I know…
♥ 356💬 21↗ 11388 total - 1mo agoimageView →
This is getting creepy. Companies are now using YOUR LinkedIn activity to decide exactly when to cold email you. Here’s what happened: Someone liked one of my posts about cold email. Amplemarket saw it. (Can’t tag th…
♥ 210💬 107↗ 2319 total - 1mo agopostView →
Every sales rep tells me they can self-source. So I started calling their bluff. Every week, I get messages from sales reps asking if we’re hiring. And on paper, some of them sound incredible: “I source all my own de…
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2000: Parents broke up. 2001: My mom and I moved into a one-bedroom apartment with cockroaches. 2002: I started working full-time in high school to help pay bills. 2003: I made more money than my mom for the first ti…
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Recent posts
All posts in the feed →- 1d agopostView →
Who’s the best YouTube thumbnail designer in Los Angeles?
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After sending 100M+ cold emails, I’ve noticed something nobody talks about: The best cold email campaigns usually target industries where almost nobody sends cold emails. Everyone focuses on the copy. The subject line…
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90 days ago I launched Decoded Genius 6.3 million YouTube views. Nearly 50,000 subscribers. And almost 96 YEARS of people’s time spent watching our conversations. At 40, I decided I wanted to build something that woul…
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68% reply rate. I almost don’t want to post this because people are going to think it’s fake. This is probably the highest reply rate we’ve ever generated on a cold email campaign. And no, we didn’t send 20 emails to…
♥ 23💬 9↗ 032 total - 13d agopostView →
If your cold email agency books you 30 qualified meetings and you close zero, firing them might be your next mistake. You might need to listen to your sales calls. I sell outbound services, so yes, that’s a convenient…
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A lot of founders don’t want A-players. They want obedience from someone with an impressive resume. They say they want someone who will “own the department.” Then they rewrite every email. Approve every decision. And…
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I thought this was a phishing email at first. Then I realized it actually came from Meta. Look at the subject line: “%%First_name%%, the holiday creative event is next week” Not “Will.” Not even a generic fallba…
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Something weird is happening to B2B data companies on LinkedIn. They keep disappearing. Apollo got removed. Seamless got removed. A number of other companies in the data/outbound space have had issues. And today, Sa…
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Most companies are measuring cold email wrong. And it causes them to kill campaigns that are actually working. Here’s how most people think about cold email: “I spend $10,000. How many emails get sent? How many meetin…
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Apparently, our private company conversations have a price. And there are companies willing to pay six figures for them. I’ve been getting approached about licensing our data. I run UpLead. So initially, you might thi…
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A 30% cold email reply rate can be absolutely terrible. Seriously. You send 1,000 emails. 300 people reply. On paper, that looks incredible. Then you actually read the replies: “Not interested.” “Take me off your l…
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If I have to manage you every day, I probably hired the wrong person. That might sound harsh. But I don’t want to hire people so I can become their full-time project manager. I want to hire people who are better at th…
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I keep hearing people say they have an “insane network.” So I started offering to pay them for it. You know the people I’m talking about: “I know every VP of Sales in SaaS.” “I’ve been in B2B sales for 15 years.” “M…
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Ramp is worth $44 BILLION And they’re still cold emailing me. Think about that. Their brand is everywhere. Podcasts. Billboards. Bus stops. Paid ads. Organic content. They can afford basically any customer acqu…
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AI has made cold email easier than ever. And somehow, most cold email has gotten worse. Because everyone is using AI to solve the wrong problem. They’re asking: “Can AI write me a personalized email?” Wrong question…
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