Manager of Demand Generation

This role is open to remote or hybrid candidates. Candidates based in the Dallas area will work from our Plano, Texas headquarters Tuesday through Thursday each week. Remote candidates will ideally sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MO, NC, NH, NJ, NV, NY, OR, OH, PA, RI, SC, TX, VA, WA, WI.

At this time, Tapcheck does not provide sponsorship for employment-based visas (e.g., H-1B, L-1, TN, etc.). Therefore, candidates must already possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future.

About the Job

Tapcheck is hiring a hands-on Manager of Demand Generation to turn the employers already in our funnel into Sales-accepted pipeline. This is a senior individual contributor seat with no direct reports: you'll build, write, launch, and optimize the programs yourself, from the nurture logic in HubSpot to the email copy to the account-based plays our Account Executives run against target accounts.

Earned wage access is a crowded, fast-moving category, and the HR, payroll, and finance leaders we sell to hear from a lot of providers. You'll cut through with segment-specific messaging, run a disciplined testing program, and prove your impact in pipeline and revenue, not MQL volume. You'll partner closely with Performance Marketing, RevOps, Partnerships, and Sales, and report to the Director, Growth Marketing.

What You'll Do

Build and Run the Programs

• Own lifecycle and nurture programs end to end in HubSpot: segmentation, trigger logic, lead scoring inputs, copy, build, QA, and launch

• Build and run account-based plays for priority Mid-Market and Enterprise accounts, orchestrating email, LinkedIn, direct mail, and sales touches around each buying committee

• Write and edit campaign copy yourself across email, landing pages, and social, and brief design and content partners when a program needs more

• Turn webinars, events, customer stories, and ROI content into multi-touch follow-up sequences that move prospects to a demo

• Build repeatable campaign frameworks so new programs launch faster and perform more consistently

Segment and Message

• Tailor messaging by segment (SMB, Mid-Market, Enterprise), industry (such as healthcare, hospitality, retail, and staffing), and persona (HR, payroll, finance, and operations)

• Translate Tapcheck's value, including retention, recruiting advantage, employee financial wellness, and no cost to the employer, into clear, proof-driven messaging that differentiates us from other EWA providers

• Partner with Sales and Product Marketing to sharpen positioning and outreach based on what is actually converting

Partner and Channel Demand

• Build co-marketing and joint nurture programs with payroll, HCM, and channel partners to grow partner-sourced pipeline

• Create partner-ready campaign kits (emails, landing pages, webinar packages) that make it easy for partners to bring Tapcheck to their clients

Test, Measure, and Optimize

• Run a continuous testing program across subject lines, offers, timing, audiences, and creative, and use the results to change what we do

• Track conversion from lead to MQL, SQL, opportunity, and closed-won by segment and program, and report on performance weekly

• Partner with RevOps on attribution, lead routing, and data hygiene so reporting is trusted by Sales and leadership

• Use AI tools to speed up research, personalization, and content variation without sacrificing quality

Cross-Functional Partnership

• Work with Performance Marketing, who owns paid search and paid social, so every inbound lead lands in the right nurture track

• Align with SDRs and Account Executives on handoff, follow-up cadences, and the signals that indicate a prospect is ready for sales

What You've Done

Required

• Spent 4 to 7 years in B2B demand generation, lifecycle, or campaign marketing, including 3+ years hands-on in a growth-stage SaaS or fintech company

• Built and launched multi-touch nurture and ABM programs yourself, from strategy through build, rather than only directing an agency or a team

• Owned a pipeline or SQL target and reported on program impact in pipeline and revenue terms

• Built workflows, lists, lead scoring, and reporting in HubSpot, and worked in Salesforce alongside a sales team

• Written email and landing page copy that measurably improved conversion

• Run structured A/B tests and used the results to change strategy

• Partnered closely with Sales and RevOps on lead handoff, routing, and follow-up

Preferred

• Marketed to HR, payroll, benefits, or finance buyers, ideally in earned wage access, HCM, payroll, or benefits technology

• Run co-marketing or partner programs with payroll, HCM, or other channel partners

• Marketed across multiple segments from SMB through Enterprise, or in a B2B2C model

• Used intent data and sales engagement tools such as 6sense, Demandbase, ZoomInfo, Outreach, or Salesloft

• Used AI tools to scale personalization, content creation, and campaign operations

About Tapcheck

Tapcheck is a digital platform offering an easy and convenient way to access on-demand earnings early. Available at no cost to employers, our app-based on-demand pay solution helps relieve the financial stress that many employees experience on a daily basis.

The Tapcheck team is passionate about our mission to improve financial wellness and boost business productivity. By giving workers the ability to transfer wages they've earned directly to their bank account or pay card without waiting for payday, Tapcheck eliminates the need for high-interest payday loans or employer-funded cash advances.

How We Get Things Done

Our core values act as a steadfast guide, directing our decisions and anchoring our actions. We consider these values non-negotiable, especially when it comes to our hiring process.

• Humility: We believe in the power of humility. We value team players who are down-to-earth, respectful, and open to learning from others. Our employees approach challenges with a positive attitude, acknowledging their strengths and weaknesses while celebrating the achievements of their colleagues.

• Grit: We admire individuals with grit – those who demonstrate unwavering determination and resilience in the face of obstacles. At Tapcheck, we take pride in overcoming challenges together, pushing the boundaries of what is possible, and embracing failure as an opportunity for growth.

• Raising the Bar: Continuous improvement is at the heart of our culture. We are committed to setting high standards and pushing ourselves to exceed them. We seek employees who are innovative and strive for excellence, constantly seeking ways to enhance our products, services, and processes.

• Striving for Growth: We foster an environment that encourages personal and professional development. Our employees