Email Marketing Specialist

Email Marketing Specialist

Email Campaigns, Automation, Deliverability & Lifecycle Marketing | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours, with flexibility for campaign launches and reporting deadlines

About the Role

At Pavago, one of our clients is hiring an Email Marketing Specialist to build, launch, and optimize high-performing email campaigns that drive engagement, nurture leads, and generate measurable business results.

This is a hands-on email marketing role combining:

• Email campaign execution
• Copywriting
• Audience segmentation
• Marketing automation
• Lifecycle and nurture workflows
• Email deliverability
• A/B testing
• Performance analytics

You’ll own the full email campaign lifecycle — from planning and segmentation through launch, deliverability monitoring, optimization, and reporting.

If you understand both the creative and technical sides of email marketing and enjoy using data to continuously improve performance, this role is built for you.

What You’ll Own

Email Campaign Development & Execution

Build, launch, and manage campaigns using platforms such as:

• HubSpot
• Klaviyo
• Marketo
• Mailchimp
• ActiveCampaign

You’ll:

• Write compelling subject lines, email copy, and calls-to-action
• Develop campaigns tailored to different audience segments and lifecycle stages
• Build and optimize responsive email templates
• Maintain consistency with brand guidelines and messaging
• Perform basic HTML/CSS edits when needed
• QA campaigns before launch to ensure links, formatting, personalization, and tracking work correctly

Audience Segmentation & List Management

Manage and maintain email databases ranging from 20,000 to 200,000+ contacts.

You’ll:

• Segment audiences based on:
• Lifecycle stage
• Engagement
• Persona
• Geography
• Behavioral data
• Customer activity
• Maintain clean and organized contact databases
• Identify and remove:
• Hard bounces
• Inactive contacts
• Duplicates
• Spam traps
• Improve personalization and targeting strategies
• Maintain strong list hygiene to protect sender reputation and campaign performance

Marketing Automation & Nurture Workflows

Build and optimize automated email journeys including:

• Lead nurture sequences
• Drip campaigns
• Onboarding workflows
• Behavioral automations
• Abandoned cart flows
• Re-engagement campaigns
• Lifecycle sequences

You’ll also:

• Configure triggers, conditions, and branching logic
• Test workflows before launch
• Troubleshoot automation issues
• Analyze performance across different stages of the journey
• Continuously optimize sequences for engagement and conversion

Email Deliverability & Compliance

Monitor and improve:

• Sender reputation
• Inbox placement
• Bounce rates
• Spam complaints
• Domain and email authentication
• Overall deliverability

Work with configurations including:

• SPF
• DKIM
• DNS
• Suppression lists

Use tools such as:

• Litmus
• GlockApps
• Postmark

Ensure email programs follow:

• CAN-SPAM
• GDPR
• CCPA
• Email marketing and permission best practices

Troubleshoot deliverability problems and implement solutions to protect long-term sender health.

A/B Testing & Performance Optimization

Develop structured tests across:

• Subject lines
• Email copy
• CTAs
• Send times
• Layouts
• Offers
• Messaging
• Audience segments

Use campaign data to identify opportunities to improve:

• Engagement
• Click-through rates
• Conversions
• Lead nurturing
• Retention
• Revenue contribution

Analytics & Reporting

Track email marketing KPIs including:

• Open rates
• Click-through rates
• Conversion rates
• Bounce rates
• Unsubscribe rates
• Engagement
• Revenue attribution

Build and maintain reports using:

• ESP analytics
• Google Analytics
• CRM reporting
• Looker
• Excel / Google Sheets

Translate campaign data into clear insights and optimization recommendations for leadership and marketing stakeholders.

Required Experience & Skills

• 2+ years of professional email marketing experience
• Hands-on experience with at least one major ESP:
• HubSpot
• Klaviyo
• Marketo
• Mailchimp
• ActiveCampaign
• Strong understanding of:
• Email marketing automation
• Audience segmentation
• Lead nurturing
• Lifecycle campaigns
• List management
• Experience building automated email workflows
• Experience analyzing email campaign performance
• Basic HTML/CSS knowledge for email template customization
• Advanced Excel or Google Sheets skills, including:
• Pivot Tables
• VLOOKUP
• Reporting
• Data segmentation
• Strong copywriting and written English skills
• Strong attention to detail
• Ability to manage multiple campaigns and deadlines simultaneously

Nice to Have

• Experience managing email databases of 50,000+ contacts
• Experience with Litmus, GlockApps, Postmark, or similar deliverability tools
• Hands-on knowledge of SPF, DKIM, DNS, and sender authentication
• Experience integrating ESPs with Salesforce, HubSpot, or other CRM platforms
• Experience in:
• SaaS
• E-commerce
• Professional services
• B2B marketing
• Understanding of lifecycle and behavioral marketing
• Experience with revenue attribution and funnel reporting

What Makes You a Strong Fit

You:

• Balance strong copywriting with analytical thinking
• Understand that email performance goes beyond simply writing good copy
• Know how segmentation, automation, deliverability, and data work together
• Are comfortable troubleshooting technical email issues
• Pay close attention to campaign details before hitting send
• Enjoy testing ideas and using data to improve results
• Can manage several campaigns and workflows simultaneously
• Take ownership of performance rather than simply executing tasks

What a Typical Day Looks Like

Your day may include:

• Building and scheduling email campaigns
• Writing subject lines, copy, and CTAs
• Creating or modifying email templates
• Segmenting audiences for upcoming campaigns
• Reviewing database and list health
• Building automated nurture sequences
• Testing triggers and workflow logic
• Monitoring deliverability and sender reputation
• Reviewing campaign analytics
• Launching A/B tests
• Preparing performance reports
• Sharing optimization recommendations with leadership

In short: you ensure email marketing campaigns are well-written, properly targeted, technically