Digital Marketing Manager

Digital Marketing Manager (B2B Growth) – Remote

Demand Generation | Performance Marketing | Growth Strategy | B2B Marketing

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)
Preferred Locations: Pakistan, LATAM, or Eastern Europe

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Manager to lead and scale the company’s B2B marketing strategy across the entire customer journey.

This is not a coordinator role.

You’ll own the complete marketing engine—from generating demand and building brand awareness to optimizing conversion funnels and driving measurable revenue growth.

You’ll work across:

• Demand generation
• Paid advertising
• SEO
• Social media
• Email marketing
• Outbound campaigns
• Partnerships
• Marketing analytics

This is a high-ownership role for a strategic marketer who enjoys building marketing systems while remaining hands-on with campaign execution and optimization.

If you’re passionate about growth, performance marketing, and turning marketing into measurable business results, this role is built for you.

What You’ll Own

Marketing Strategy & Leadership

• Develop and execute a comprehensive B2B marketing strategy aligned with company growth objectives.
• Own the full marketing funnel, from awareness through customer acquisition and retention.
• Partner closely with leadership and sales to drive pipeline and revenue growth.
• Build, mentor, and manage internal marketing resources and external contractors.
• Identify opportunities to improve acquisition, conversion, retention, and customer lifetime value.

Multi-Channel Campaign Management

Lead and optimize campaigns across:

• Google Ads
• LinkedIn Ads
• Meta Ads
• SEO
• Email Marketing
• Outbound Campaigns
• Partnerships & Collaborations

You will:

• Manage campaign budgets to maximize ROI.
• Oversee messaging, positioning, and creative direction.
• Ensure consistent branding across every customer touchpoint.
• Continuously optimize campaign performance.

Demand Generation & Growth

• Launch campaigns that generate qualified leads and pipeline.
• Build scalable lead-generation systems.
• Improve landing pages and conversion funnels.
• Execute A/B testing across ads, emails, landing pages, and messaging.
• Collaborate with content, design, sales, and technical teams to execute growth initiatives.
• Continuously test new acquisition channels and marketing strategies.

Analytics & Performance Reporting

Track and optimize key marketing metrics, including:

• Marketing Qualified Leads (MQLs)
• Sales Qualified Leads (SQLs)
• Customer Acquisition Cost (CAC)
• Marketing ROI
• Website Traffic
• Conversion Rates
• Lead-to-Opportunity Conversion

You will:

• Build dashboards and executive reports.
• Present actionable insights and recommendations to leadership.
• Make data-driven decisions that improve marketing performance.

Requirements

Must-Have Qualifications

Experience

• 5+ years of experience in B2B marketing, growth marketing, or digital marketing leadership.
• Experience leading marketing initiatives in roles such as:
• Digital Marketing Manager
• Senior Marketing Manager
• Growth Marketing Manager
• Growth Lead
• Head of Marketing

Technical Skills

Proven experience managing:

• Google Ads
• LinkedIn Ads
• Meta Ads
• SEO
• Email Marketing
• Demand Generation
• Outbound Marketing

Strong experience with:

• HubSpot
• Marketing automation platforms
• CRM systems
• Marketing analytics and reporting tools

Strong understanding of:

• B2B marketing funnels
• Lead generation
• Performance marketing
• Conversion optimization
• Marketing attribution

Nice to Have

• Experience with Account-Based Marketing (ABM).
• Experience marketing B2B services or professional services.
• Familiarity with:
• Salesforce
• Marketo
• Outreach
• Experience managing agencies, freelancers, or cross-functional marketing teams.
• Strong brand positioning and storytelling experience.

Tools & Platforms

• Google Ads
• LinkedIn Ads
• Meta Ads
• HubSpot
• Google Analytics 4
• CRM & Marketing Automation Platforms
• SEO Tools
• Reporting & Analytics Platforms

What Makes You a Strong Fit

• Strategic thinker who enjoys executing campaigns.
• Strong analytical mindset with a focus on measurable business outcomes.
• Comfortable owning the entire marketing function.
• Highly organized and capable of managing multiple priorities.
• Excellent communicator and cross-functional collaborator.
• Curious, data-driven, and committed to continuous optimization.
• Thrives in fast-paced, entrepreneurial environments.

What a Typical Day Looks Like

• Review campaign dashboards and marketing KPIs.
• Optimize paid campaigns and lead-generation funnels.
• Collaborate with sales and leadership on growth priorities.
• Launch and monitor campaigns across paid and organic channels.
• Analyze conversion rates, CAC, and pipeline performance.
• Test new messaging, audiences, and acquisition channels.
• Present performance insights and strategic recommendations.

In short: You own the company’s growth engine—building marketing systems that generate pipeline, strengthen the brand, and drive measurable revenue growth.

Key Metrics for Success (KPIs)

• Growth in Marketing Qualified Leads (MQLs)
• Growth in Sales Qualified Leads (SQLs)
• Reduced Customer Acquisition Cost (CAC)
• Improved Marketing ROI
• Increased website traffic and conversion rates
• Strong lead-to-opportunity conversion
• Marketing contribution to pipeline and revenue
• Increased brand visibility and engagement

Why This Role Stands Out

• Own the complete B2B marketing function.
• Direct collaboration with leadership on growth strategy.
• End-to-end ownership of demand generation and pipeline growth.
• Blend strategic leadership with hands-on execution.
• Fully remote environment with significant autonomy.
• Clear career progression into:
• Head of Marketing
• Director of Marketing
• VP of Marketing
• Chief Marketing Officer (CMO)

Interview Process

1. Application Review
2. Spark Hire Intro Video (3–5 minutes)
3. Initial Interview
4. Technical & Strategic Marketing Interview
5. Final Interview with Leadership
6. Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This