Regional Marketing Manager - West Enterprise

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

About the Role   Elastic is looking for a well-versed, results-driven Regional Marketing Manager to support our West Enterprise sales organization. This role is in charge of creating and implementing marketing programs for the region. These programs aim to generate prospects, accelerate opportunities, strengthen customer relationships, and support business growth. The ideal candidate is a strategic thinker and hands-on marketer who understands the complexities of enterprise sales cycles and thrives in a highly collaborative, sales-aligned environment. You will work closely with regional sales leaders, account executives, and sales development teams. You will also collaborate with solutions architects and marketing teams. You will develop targeted programs that match territory priorities and business goals. This is a highly visible role that requires a balance of strategic planning, creativity, robust execution, and analytical thinking. Success will be measured not simply by the number of programs delivered, but by their impact on pipeline and business outcomes.   What You Will Be Doing   Regional Marketing Strategy & Execution

• Develop and execute integrated regional marketing plans aligned with West Enterprise sales priorities, target accounts, and pipeline objectives.
• Create a strategic mix of regional programs. These programs include executive engagement and customer events. They also include technical workshops, initiatives based on accounts, partner programs, and targeted campaigns to generate demand.
• Find ways to create unique programs. These programs should engage decision-makers in enterprises. They must deliver measurable business results.
• Own programs from initial strategy and planning through execution, measurement, and post-event follow-up.

Sales Alignment & Account-Based Marketing

• Serve as a strategic marketing partner to regional sales management, account executives, SDRs, and solutions architects.
• Partner with sales teams to identify priority accounts, understand pipeline gaps, and develop targeted marketing strategies that support account interaction and opportunity progression.
• Develop and execute marketing initiatives for specific accounts. These initiatives include programs designed for individual accounts. They will help acquire new customers and create opportunities for expansion.
• Participate in regular sales planning meetings to ensure marketing investments are aligned with business priorities.
• Drive sales collaboration and accountability for program participation, customer outreach, and post-program follow-up.

Pipeline Generation & Measurement

• Develop programs focused on generating qualified demand, creating new pipeline, and accelerating existing opportunities.
• Establish clear program objectives, target audiences, and success metrics before execution.
• Monitor and analyze marketing performance using Salesforce, Tableau, and other reporting tools.
• Evaluate how effective the program is. Consider its impact on the pipeline. Think about how many opportunities it creates. Assess how well it engages. Also, look at the return on marketing investment.
• Use performance insights to optimize regional marketing plans and make informed investment decisions.

Executive & Customer Engagement

• Develop high-value experiences that strengthen relationships with enterprise customers and prospects.
• Plan and execute executive roundtables, executive dinners, customer workshops, and other targeted programs.
• Collaborate with sales management to identify executive engagement opportunities that support strategic accounts and active opportunities.
• Partner with customer-facing teams to support customer advocacy, expansion, and relationship development.

Cross-Functional Collaboration

• Collaborate with global campaigns, product marketing, ABM, partner marketing, and sales development teams to bring relevant programs into the region.
• Adapt broader marketing initiatives to meet regional sales needs and account priorities.
• Partner with technology and channel partners to develop joint marketing initiatives that expand reach and create pipeline opportunities.
• Share regional insights, program results, and best practices with the broader AMER marketing organization.

Program & Budget Management

• Manage regional marketing budgets, ensuring investments align with business priorities and deliver measurable results.
• Oversee program execution. This includes managing vendors and handling contracts. You will also organize event logistics, manage registration, and track campaigns.
• Maintain campaign records and reporting within Salesforce and other marketing systems.
• Balance multiple programs and priorities while maintaining a high standard of execution.

What You Bring

• 8+ years of experience in B2B field marketing, regional marketing, demand generation, or account-based marketing, preferably within enterprise technology or SaaS.
• Demonstrated success developing and executing marketing programs that generate and influence enterprise sales pipeline.
• Knowledge of enterprise sales cycles and ABM strategies
• Proven ability to build trusted relationships with sales management and collaboration with account executives and cross-functional teams.
• Experience in planning and executing various marketing programs. This includes executive events, technical workshops, customer involvement initiatives, and targeted campaigns.
• Analytical skills with the ability to interpret campaign performance, pipeline metrics, and marketing attribution.
• Hands-on experience with Salesforce and knowledge of marketing automation, ABM, and reporting platforms.
• Project management, communication, and organizational skills with the ability to manage competing priorities.
• A creative, problem-solving, and initiative-taking mindset with a willingness to challenge traditional approaches and introduce new ideas.
• Ability to work autonomously, take ownership, and operate proficiently in an evolving environment.
• Willingness to travel throughout the Western United States as needed to support regional programs and in person sales collboration.

What Success Looks Like

• Alignment and trusted partnerships with West Enterprise sales management and account teams.
• Marketing programs that directly support priority accounts, pipeline creation, and opportunity progression.
• Creative, differentiated regional initiatives that engage enterprise customers and prospects.
• Clear measurement and communication of marketing impact and business outcomes.
• We expect consistent execution. Collaboration across different teams is important. You also need to manage regional marketing investments carefully.

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