Margaret Sikora
Recent posts focus on outbound & prospecting, product & building and demand gen & marketing.
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Post performance
Likes + comments per post, last 6 months
Top posts
- 4mo agomediaView →
In my 9+ years in Cold Email, I’ve seen the same mistakes over and over again. So here’s 3 lessons (that you don’t have to learn the hard way 😉): 1️⃣ People don’t buy what your product does. They buy what they can do…
♥ 257💬 69↗ 0326 total - 4mo agoBreakoutView →
In my 9+ years in Cold Email, I’ve seen the same mistakes over and over again. So here’s 3 lessons (that you don’t have to learn the hard way ): 1️⃣ People don’t buy what your product does. They buy what they can do with…
♥ 179💬 66↗ 0245 total - 5mo agomediaView →
I keep seeing this in Cold Outreach, and honestly I don’t understand why it’s happening: I see people post on LinkedIn consistently, same on TikTok and Instagram, and get results from it. Because they’re consistent. Th…
♥ 159💬 47↗ 0206 total - 5mo agoView →
I keep seeing this in Cold Outreach, and honestly I don’t understand why it’s happening: I see people post on LinkedIn consistently, same on TikTok and Instagram, and get results from it. Because they’re consistent. They…
♥ 118💬 45↗ 0163 total - 3mo agomediaView →
Last week, I spoke at the GTM Tech Week. And as much as I enjoy sharing how Outbound fits into GTM, that’s not my favorite part of events like this. The best part, hands down, is talking to fellow GTM nerds, both speake…
♥ 103💬 31↗ 0134 total
Recent posts
All posts in the feed →- 3d agomediaView →
When I review underperforming cold outreach campaigns, this is what I see in almost all of them 👇 The problem statement is done all wrong: 1. "Are you struggling to book more meetings?" 2. "Want to reduce costs?" 3. "…
♥ 3💬 2↗ 05 total - 7d agomediaView →
After analyzing 1000+ successful cold emails, here's the system that consistently gets responses: Step 1️⃣ Find similar customers Go to your company's customer page. Find someone similar to your prospect. This is y…
♥ 33💬 15↗ 048 total - 8d agotextView →
Flooding your prospects with 12 follow-ups will not change their mind. 2 or 3 will tell you everything you need. After the third send, the campaign has already answered you. They did not miss it. They saw it and decide…
♥ 21💬 13↗ 034 total - 10d agomediaView →
The CTA is the single biggest lever in your cold email. Not the subject line. Not the opening line. The CTA. And yet most people still close with some version of "got 15 minutes this week?" You're requesting a signifi…
♥ 32💬 16↗ 048 total - 14d agomediaView →
Personalization isn't the same as relevance. Most cold emails confuse the two. Personalization = something personal about the prospect. Relevance = a reason you're reaching out that matters to them. Those are not the s…
♥ 38💬 27↗ 065 total - 15d agomediaView →
Important reminder for people doing cold outreach: Your copy isn’t tomato soup. Not everyone has to like it. 😉 Don’t go for one-size-fits-all. If you write for everyone, you’re actually fitting no one. Your voice be…
♥ 46💬 17↗ 063 total - 16d agomediaView →
Funding rounds. Job changes. New hires. Tech installs. We all call these "signals". But if everyone buys the same data points and writes the same emails about them… that's not signal-based outbound. That's commodity o…
♥ 30💬 16↗ 046 total - 17d agomediaView →
We analyzed thousands of cold email campaigns sent through Woodpecker and pulled out the benchmarks. Wanna see how well your campaigns are *actually* doing? 👇 Link to the full benchmarks is in the comments - enter you…
♥ 40💬 19↗ 059 total - 21d agomediaView →
This week I met with our customers in The Netherlands. While talking to Wouter (founder of Seels), he mentioned how crucial it is for them to approach messaging in a unique way so they stand out from others. That’s *d…
♥ 61💬 9↗ 070 total - 22d agomediaView →
Your cold emails don’t get ignored because your offer is bad. They get ignored because of how you talk about it. Here’s what kills 90% of cold emails right away: - Lead with jargon, not value - Sound like a sales broch…
♥ 44💬 14↗ 058 total - 25d agomediaView →
Most cold emails read like pitch decks. The ones getting replies read like text messages. Short. Specific. One clear point. The best-performing cold email structure I've seen doesn't have bullet points, case studies, o…
♥ 38💬 24↗ 062 total - 28d agomediaView →
Outbound’s not dead… but in 2026, precise targeting is more important than it’s ever been. Still, many people target ICPs written 5 years ago. An ICP written 5 years ago describes a buyer you no longer have. Instead, r…
♥ 53💬 10↗ 063 total - 29d agomediaView →
The most important rule of cold email infrastructure: diversify your mailboxes. Google, Microsoft, or a custom SMTP. Pick all three, not one. If every mailbox you own sits at the same provider, then a single blacklisti…
♥ 22💬 12↗ 034 total - 1mo agomediaView →
One of the biggest mistakes I see in cold outreach is wasting attention. Every single part of your cold email should play its part. The subject line and opener’s job is to catch the interest of the person you’re writi…
♥ 64💬 18↗ 082 total - 1mo agomediaView →
One of the biggest mistakes I see in cold outreach is wasting attention. Every single part of your cold email should play its part. The subject line and opener’s job is to catch the interest of the person you’re writi…
♥ 59💬 18↗ 077 total