Executive Marketing Coordinator - Operations Support

Executive Marketing Coordinator – GoHighLevel, Executive Support & Marketing Operations | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours — PST Required
Location: Mexico, Colombia, Brazil, Costa Rica, Jamaica

About the Role

At Pavago, one of our clients is hiring an Executive Marketing Coordinator to support a fast-growing entrepreneurial business across executive support, marketing operations, GoHighLevel CRM, social media, content coordination, and lead management.

This is not a passive assistant role.

You’ll work directly with leadership and take hands-on responsibility for keeping marketing and operational execution moving, including:

• Executive scheduling and coordination
• GoHighLevel workflows and CRM management
• Social media publishing and engagement
• Email marketing and lead follow-up
• Content creation and short-form video
• Lead generation and research
• Day-to-day operational support

If you’re highly organized, proactive, tech-savvy, and comfortable wearing multiple hats in a fast-moving environment, this role is a strong fit.

What You’ll Own

Executive & Operational Support

• Manage calendars, scheduling, and executive coordination
• Support day-to-day operational workflows and project tracking
• Manage inboxes and prioritize time-sensitive communication
• Maintain organized files, SOPs, trackers, and internal documentation
• Track outstanding tasks and follow-ups through completion
• Identify operational gaps and help improve workflows
• Ensure priorities stay organized and nothing falls through the cracks

Social Media & Content Execution

Create, schedule, and publish content across:

• LinkedIn
• Facebook
• Instagram
• Online communities

You’ll also:

• Manage comments, DMs, and community engagement
• Maintain consistent audience communication
• Track content performance and engagement
• Repurpose existing content into short-form assets
• Support promotions, campaigns, and content launches
• Maintain consistent brand presentation across channels

GoHighLevel CRM & Marketing Automation

Build and manage workflows inside GoHighLevel (GHL), including:

• Marketing automations
• Follow-up sequences
• Email campaigns
• Lead nurturing workflows
• Pipeline management

You’ll also:

• Maintain clean and accurate CRM records
• Organize leads and pipeline stages
• Track prospect and client communication
• Ensure follow-ups happen consistently and on time
• Help improve CRM workflows as the business scales

Video Editing & Creative Support

Create and edit:

• Short-form social videos
• Marketing clips
• Promotional assets
• Branded graphics

Use tools such as:

• Canva
• Veed
• OpusClips
• Similar short-form editing platforms

Maintain consistent branding and organize creative assets for easy reuse.

Research & Lead Generation

• Research Ideal Client Profiles (ICPs)
• Identify relevant prospects and target accounts
• Build prospect lists and lead databases
• Organize research in Google Sheets and CRM systems
• Support outbound outreach and marketing initiatives
• Maintain accurate, usable lead data

Website & Technical Coordination

• Support light website and landing page updates
• Assist with advertising campaign setup
• Support basic technical integrations and platform coordination
• Troubleshoot minor workflow or account issues
• Coordinate across marketing and operational tools to keep systems running smoothly

Client & Business Communication

• Maintain professional written communication with prospects, clients, and internal stakeholders
• Support client or program onboarding coordination
• Follow up on outstanding requests
• Keep communication organized across email and other platforms
• Ensure leadership has visibility into important updates and priorities

Requirements – Must Have

Relevant Experience

Experience in one or more of the following:

• Executive Assistant
• Marketing Coordinator
• Marketing Operations
• Operations Support
• Virtual Assistant
• Digital Operations

Experience supporting founders, coaches, startups, or entrepreneurial businesses is strongly preferred.

GoHighLevel & Marketing Systems

Hands-on experience with:

• GoHighLevel (GHL)
• CRM systems
• Marketing automation
• Email workflows
• Lead and pipeline management

Content & Social Media

Experience with:

• LinkedIn
• Facebook
• Instagram
• Social media publishing and engagement

Comfortable using:

• Canva
• Veed
• OpusClips
• Similar short-form content tools

Operations & Communication

Strong proficiency with:

• Google Workspace
• Google Sheets
• Google Calendar
• Google Drive

You should also have:

• Excellent written English communication
• Strong organizational and multitasking skills
• Excellent attention to detail
• Strong follow-through
• Ability to work independently with minimal supervision
• Ability to manage multiple priorities simultaneously
• Availability during PST business hours

Nice to Have

• Experience with coaching, agency, creator, or consulting businesses
• Email marketing experience
• Landing page or funnel experience
• Paid advertising coordination
• Community management
• Lead generation and prospect research
• Experience with:
• Slack
• Notion
• Airtable
• ClickUp
• HubSpot

What Makes You a Strong Fit

You:

• Are highly proactive and execution-oriented
• Naturally bring structure to fast-moving environments
• Take ownership without waiting for constant instructions
• Communicate clearly and professionally
• Move quickly without sacrificing accuracy
• Follow through consistently
• Enjoy balancing marketing, executive support, and operations
• Are comfortable learning and working across multiple digital tools
• Notice when something is about to fall through the cracks — and fix it

What a Typical Day Looks Like

You may:

• Manage leadership calendars, inboxes, and priorities
• Schedule and publish social media content
• Respond to DMs and community interactions
• Build or update GoHighLevel workflows
• Manage email campaigns and follow-up sequences
• Edit short-form videos and create Canva assets
• Update CRM pipelines and prospect records
• Research prospects and build lead lists
• Support client or program onboarding
• Make minor website or landing page updates
• Coordinate outstanding operational tasks
• Follow up to ensure deadlines and priorities are completed