Ecommerce Growth Manager

Ecommerce Growth Manager (Shopify, Meta Ads, Google Ads, CRO & Klaviyo) – Remote | AEST Hours

Position Type: Full-Time, Remote
Working Hours: AEST Business Hours

About the Role

At Pavago, one of our clients is hiring an Ecommerce Growth Manager to own and optimize the complete digital growth engine for a fast-growing ecommerce brand.

This is not a creative production role. A dedicated creative team handles ad design, imagery, email creative, and copywriting. Your responsibility is to take those assets and make them perform.

You’ll own growth across:

• Meta Ads
• Google Ads
• Shopify
• Conversion Rate Optimization (CRO)
• Klaviyo & retention
• Technical SEO
• Analytics & reporting

We’re looking for a growth operator who understands that ecommerce performance doesn’t stop at generating traffic. You’ll connect acquisition → conversion → retention and continuously identify opportunities to increase revenue, ROAS, conversion rate, AOV, and customer lifetime value.

You’ll work directly with the Directors and have significant ownership over digital growth strategy and execution.

What You’ll Own

Paid Media Management – Meta & Google Ads

Own paid acquisition across Meta Ads and Google Ads end-to-end.

• Build and optimize campaign structures, budgets, bidding strategies, and testing frameworks
• Manage Meta campaigns across:
• Prospecting
• Retargeting
• Catalog sales
• Custom audiences
• Lookalike audiences
• Manage Google campaigns across:
• Search
• Shopping
• Performance Max
• Upload and manage creative assets supplied by the internal creative team
• Develop audience segmentation, exclusions, and retargeting strategies
• Monitor campaign performance and proactively improve ROAS and CPA
• Manage budget allocation and scaling decisions across channels
• Identify underperforming campaigns and troubleshoot performance issues
• Implement, audit, and troubleshoot:
• Meta Pixel
• Conversion APIs
• Conversion tracking
• Event tracking

Shopify & Conversion Rate Optimization (CRO)

Own ongoing optimization of the Shopify storefront and customer journey.

• Improve:
• Landing pages
• Product pages
• Collection pages
• Navigation
• Checkout flows
• Mobile experiences
• Analyze funnel performance to identify conversion bottlenecks
• Use customer behavior and analytics data to uncover friction points
• Implement straightforward theme-level Shopify improvements
• Work with developers on more advanced Shopify functionality and enhancements
• Develop and execute CRO initiatives
• Improve:
• Conversion rate
• Average Order Value (AOV)
• Customer experience
• Present data-backed growth recommendations to leadership before implementation

Retention Marketing & Klaviyo

Own the performance and optimization of ecommerce retention programs.

• Manage customer segmentation and lifecycle marketing in Klaviyo
• Build, configure, and optimize automated flows including:
• Welcome series
• Abandoned cart
• Browse abandonment
• Post-purchase
• Win-back
• Upload and configure email creative provided by the creative team
• Improve:
• Deliverability
• Engagement
• Click-through rates
• Email-attributed revenue
• Identify opportunities to increase repeat purchases and customer retention
• Use customer behavior and purchase data to improve segmentation and lifecycle strategy

Technical SEO & Organic Performance

• Conduct technical SEO audits
• Identify and resolve:
• Indexing issues
• Crawl issues
• Site health problems
• Manage and optimize:
• Schema markup
• Structured data
• Metadata
• Site architecture
• Internal linking
• Content structure
• Monitor organic performance through Google Search Console, GA4, and analytics platforms
• Identify opportunities to improve organic visibility and search traffic
• Collaborate with development and content resources where necessary

Analytics, Attribution & Reporting

Monitor performance across the entire ecommerce funnel.

• Analyze:
• Customer acquisition
• Conversion
• Retention
• Paid media
• Email
• Organic search
• Track core ecommerce metrics including:
• ROAS
• MER
• CPA
• CAC
• AOV
• LTV
• Conversion Rate
• Retention Rate
• Use GA4, Shopify Analytics, and behavioral analytics tools to identify growth opportunities
• Troubleshoot tracking and attribution issues
• Deliver comprehensive monthly performance reports
• Translate data into clear recommendations and execution plans
• Identify growth opportunities based on evidence rather than assumptions

What Makes You a Strong Fit

You:

• Understand the entire ecommerce funnel, not just individual marketing channels
• Think like a growth operator rather than a channel specialist
• Can connect acquisition, conversion, retention, and customer lifetime value
• Are highly analytical and enjoy solving performance problems through data
• Can identify and execute opportunities without constant direction
• Are equally comfortable working inside Meta Ads, Google Ads, Shopify, Klaviyo, and analytics platforms
• Understand how website experience affects paid media profitability
• Focus on measurable business outcomes rather than marketing activity
• Can clearly communicate growth opportunities and recommendations to leadership

Required Experience & Skills

Must-Have

• 3+ years of hands-on ecommerce or DTC growth experience
• Strong experience managing Meta Ads for ecommerce, including:
• Catalog sales
• Prospecting
• Retargeting
• Audience building
• Performance optimization
• Strong experience managing Google Ads, including:
• Search
• Shopping
• Performance Max
• Conversion tracking
• Proven experience owning the complete ecommerce funnel from acquisition through conversion and retention
• Strong hands-on Shopify experience
• Deep understanding of ecommerce customer journeys and conversion funnels
• Demonstrated success improving conversion rates through CRO
• Strong understanding of:
• ROAS
• MER
• CPA
• CAC
• AOV
• LTV
• Conversion Rate
• Customer Retention
• Hands-on Klaviyo experience, including:
• Segmentation
• Automation flows
• Lifecycle marketing
• Abandoned cart programs
• Retention campaigns
• Strong technical SEO knowledge
• Understanding of indexing, schema markup, site architecture, and organic search optimization
• Experience using GA4 and ecommerce analytics platforms
• Comfortable making theme-level Shopify changes
• Experience collabor