Digital Marketing Specialist

Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media.

This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition.

You’ll have direct ownership over:

• Google Ads and PPC campaigns
• SEO and organic search growth
• Paid media optimization
• Social media engagement
• Conversion and lead generation performance
• Campaign analytics, testing, and reporting

If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions, this role is a strong fit.

What You’ll Own

Google Ads, PPC & Paid Media – Primary Focus

Build, manage, and optimize campaigns across:

• Google Search Ads
• Google Display Ads
• Remarketing
• Performance Max (PMax)

Own campaign execution from setup through optimization, including:

• Keyword research
• Audience targeting
• Campaign and ad group structure
• Budget allocation
• Bidding strategies
• Conversion-focused campaign scaling

Write and test:

• Ad copy
• Headlines
• CTAs
• Creative variations

Continuously monitor and optimize:

• CPC
• CTR
• CPA
• Conversions
• ROAS

Identify underperforming campaigns quickly and implement data-backed improvements.

SEO & Organic Growth

Conduct keyword and competitor research using tools such as:

• SEMrush
• Ahrefs
• Google Search Console

Optimize:

• Metadata
• Page titles and headings
• Internal linking
• Website content
• On-page SEO

Support:

• Technical SEO
• Content optimization
• Organic growth initiatives
• Keyword and content-gap strategies

Monitor:

• Keyword rankings
• Organic traffic
• Search visibility
• Website performance

Identify opportunities to improve rankings and increase qualified organic traffic.

Social Media Management & Engagement

Support social media growth and engagement across:

• LinkedIn
• Instagram
• Facebook

Manage and support:

• Post scheduling
• Captions
• Comments and DMs
• Audience interactions
• Social content optimization

Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement.

Analytics, Reporting & Optimization

Track marketing performance across:

• Paid advertising
• SEO
• Organic traffic
• Social media

Analyze performance using:

• Google Analytics 4 (GA4)
• Google Ads
• Meta Ads Manager
• SEMrush
• Ahrefs
• Google Search Console

Prepare clear reports covering:

• Campaign performance
• Marketing KPIs
• Tests and experiments
• Performance trends
• Optimization opportunities
• Recommended next steps

Maintain organized documentation of campaign changes, tests, results, and learnings.

Conversion & Performance Optimization

• Run structured A/B tests across ads, messaging, targeting, and landing pages
• Identify conversion bottlenecks across acquisition funnels
• Recommend improvements to landing pages and campaign experiences
• Test new audiences, keywords, messaging, and creative approaches
• Scale successful campaigns while maintaining cost efficiency
• Use performance data to prioritize optimization opportunities

What Makes You a Strong Fit

You:

• Think in terms of measurable marketing performance
• Enjoy optimizing campaigns rather than simply launching them
• Combine analytical thinking with hands-on execution
• Understand both paid and organic acquisition
• Proactively identify performance gaps and growth opportunities
• Are comfortable testing new ideas and learning from data
• Care about leads, conversions, and revenue — not just traffic
• Can independently manage multiple marketing priorities

Required Experience & Skills

Must-Have

• 3+ years of hands-on digital or performance marketing experience
• Strong practical experience with:
• Google Ads
• PPC / Paid Search
• SEO
• Social media management
• Strong understanding of:
• CPC
• CTR
• CPA
• Conversion Rate
• ROAS
• Paid media optimization
• Experience using:
• Google Ads
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush and/or Ahrefs
• Meta Ads platforms
• Strong keyword research and campaign optimization skills
• Strong copywriting and written communication skills
• Ability to interpret marketing data and make optimization decisions
• Strong organizational and reporting skills
• Ability to work independently in a remote environment during U.S. business hours

Nice to Have

• Experience managing multiple client accounts
• Experience with Meta Ads
• Background in:
• SaaS
• E-commerce
• B2B marketing
• Experience with:
• A/B testing
• Landing page optimization
• Conversion Rate Optimization (CRO)
• Familiarity with:
• Marketing automation
• Content marketing
• Email marketing systems
• Experience building marketing dashboards or automated reports

Tools & Platforms

• Google Ads
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush
• Ahrefs
• Meta Ads Manager
• LinkedIn
• Instagram
• Facebook
• SEO and reporting tools

What a Typical Day Looks Like

You might:

• Review Google Ads dashboards and marketing KPIs
• Adjust campaign budgets, bids, keywords, and targeting
• Test new ad copy, headlines, CTAs, and creatives
• Analyze CPC, CTR, CPA, conversions, and ROAS
• Monitor keyword rankings and organic traffic
• Identify new SEO and content opportunities
• Review social media engagement and audience activity
• Analyze conversion performance
• Document campaign tests and results
• Prepare performance reports and recommendations for leadership

In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels.

Key Metrics for Success

Paid Media

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Click (CPC)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead volume and quality

SEO & Organic Growth

• Organic traffic growth
• Keyword ranking improvements
• Search visibility
• Qualified organic leads

Social & Overall Performance

• Social engagement and audience growth
• Lead generati