Account Executive

Account Executive – Digital Marketing Sales & Closing | GoHighLevel | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (ET) Business Hours
Industry: Digital Marketing Agency

About the Role

At Pavago, one of our clients, a digital marketing agency serving U.S.-based businesses, is hiring an experienced Account Executive to manage the sales process from the first conversation through close.

This is a consultative sales role, not a scripted sales position. You’ll engage inbound leads, conduct discovery calls, uncover business challenges, recommend relevant digital marketing solutions, handle objections, negotiate, and take full ownership of qualified opportunities through closing.

You’ll also manage your pipeline directly in GoHighLevel (GHL), maintaining accurate records and consistent follow-up so qualified opportunities continue progressing.

If you’re a confident closer who understands how to lead discovery conversations, identify real business pain points, and turn inbound interest into new clients, this role is a strong fit.

What You’ll Own

Inbound Sales & Lead Qualification

• Respond promptly to inbound leads across phone, email, and other channels
• Qualify prospects based on their needs, challenges, and fit
• Conduct structured discovery and sales calls
• Ask effective questions to uncover:
• Business goals
• Current challenges
• Marketing pain points
• Growth priorities
• Understand what prospects are trying to accomplish before recommending a solution
• Determine which opportunities should progress through the sales process
• Maintain a professional and responsive experience from the first interaction

Consultative Selling & Closing

• Lead consultative sales conversations rather than relying on rigid scripts
• Recommend appropriate digital marketing solutions based on prospect requirements
• Clearly communicate the value of services including:
• SEO
• Paid advertising
• Web development
• Related digital marketing solutions
• Handle objections confidently and professionally
• Navigate negotiations with qualified prospects
• Maintain momentum throughout the sales process
• Take ownership of opportunities through final close
• Help prospects understand how proposed solutions address their specific business challenges

Pipeline Management

• Own opportunities from initial contact through close
• Maintain consistent follow-up with active prospects
• Identify stalled opportunities and determine appropriate next steps
• Re-engage prospects when appropriate
• Prioritize leads based on:
• Urgency
• Fit
• Sales readiness
• Likelihood to close
• Maintain visibility into upcoming follow-ups and active opportunities
• Ensure qualified prospects do not fall through the cracks
• Consistently move opportunities toward a clear outcome

GoHighLevel CRM Management

• Manage the sales pipeline in GoHighLevel (GHL)
• Maintain accurate:
• Lead information
• Contact notes
• Sales activities
• Follow-up tasks
• Pipeline stages
• Track conversations and next steps
• Keep CRM records current after prospect interactions
• Maintain accurate sales activity and pipeline reporting
• Use GHL consistently as the source of truth for sales opportunities
• Ensure no qualified opportunity is overlooked due to incomplete CRM management

Client Communication

• Build strong relationships with prospective clients
• Communicate confidently with U.S.-based business owners and decision-makers
• Clearly explain digital marketing services in business-focused language
• Understand prospect concerns and respond with relevant solutions
• Build credibility throughout the sales process
• Maintain professional communication across calls, email, and follow-ups
• Create a strong prospective-client experience from discovery through close

Requirements

• 3+ years of experience in inbound sales, business development, account executive, or a similar closing role
• Proven experience conducting consultative sales conversations
• Demonstrated ability to close qualified opportunities
• Experience handling objections and negotiations
• Hands-on GoHighLevel (GHL) experience – required
• Strong discovery and qualification skills
• Excellent written and verbal English communication skills
• Strong organizational and follow-up skills
• Ability to independently manage a sales pipeline
• Comfortable communicating with business owners and decision-makers
• Comfortable working remotely in a fast-paced sales environment
• Ability to take ownership of opportunities without constant supervision
• Availability during U.S. Eastern Time business hours

Ideal Experience & Skills

• Experience selling digital marketing services
• Previous experience selling:
• SEO
• Paid advertising
• Web development
• Related marketing services
• Experience working for a digital marketing agency
• Experience selling to U.S.-based businesses
• Experience managing inbound leads from multiple channels
• Strong understanding of agency-style consultative sales
• Experience managing opportunities from discovery through negotiation and close

Tools & Technology

GoHighLevel (GHL) | CRM & Pipeline Management | Phone | Email | Digital Communication Tools | Sales Reporting & Follow-Up Systems

What Makes You a Strong Fit

You’ll likely thrive in this role if you:

• Are a confident salesperson who knows how to lead a conversation and close
• Prefer consultative selling over reading from a rigid script
• Know how to ask strong discovery questions
• Can uncover the business problem behind a prospect’s initial inquiry
• Understand how to connect client pain points with relevant solutions
• Are comfortable handling objections and negotiations
• Communicate confidently with U.S.-based business owners
• Are persistent with follow-up without losing professionalism
• Take full ownership of your pipeline
• Keep your CRM organized and up to date
• Can manage multiple active opportunities independently
• Are motivated by measurable sales results

What a Typical Day Looks Like

Your day may begin by reviewing new inbound leads and pipeline priorities in GoHighLevel, followed by responding to prospects who have recently expressed interest.

Throughout the day, you’ll conduct discovery and sales calls, qualify prospects, uncover business challenges, and recommend appropriate digital marketing solutions.

You’ll also follow up with active and stalled opportunities, handle objections, negotiate with qualified prospects, and update GHL with accurate notes, activities, and next steps.

In short: you turn inbound interest into qualified opportunities and guide prospects through a consultative sales process from discovery to close.

Key Metrics for Success

• Speed and consistenc