Sales Development Representative (SDR)

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

You’re proactive, ambitious, and energized by solving problems and creating opportunities. You’re curious about how businesses operate, enjoy connecting with people, and communicate clearly and confidently. You stay organized, learn quickly, and bring a strong work ethic and positive attitude to everything you do.

This role is a strong foundation for a long-term career across sales, customer success, marketing, revenue operations, and broader go-to-market leadership. This role has a clear path to internal mobility with many of our top performers going on to grow into other roles across the business.

At Justworks, we’re building a modern pipeline generation engine that combines thoughtful human engagement with smarter tools, better signals, and more efficient workflows. We’re looking for people who are curious, adaptable, productive, highly motivated, and excited to grow alongside the evolution of modern go-to-market teams.

What You’ll Work On

As a Sales Development Representative (SDR) at Justworks, you’ll play a key role in growing our outbound pipeline and generating new business opportunities. This role will spend about 70% of your day contacting, prospecting, and researching potential customers.

You will:

• Own outbound prospecting and pipeline generation within your assigned territory or segment
• Research and identify prospective customers using a combination of data, tools, and market signals
• Execute outbound outreach across phone, email, LinkedIn, and other channels to engage decision-makers
• Generate qualified sales conversations and build pipeline for Account Executives
• Learn and effectively use modern sales tools and workflows to improve productivity and outreach quality
• Conduct thoughtful, value-driven conversations focused on understanding customer needs
• Develop expertise in Justworks, our product suite, and the broader HR/PEO landscape
• Continuously refine your messaging, prospecting approach, and workflow efficiency

Your Success Profile

We’re looking for individuals who embody our core values and demonstrate curiosity, ownership, adaptability, coachability, collaboration, and a strong customer mindset.

Successful SDRs at Justworks tend to be:

Results-Oriented
You’re motivated by goals, accountable for outcomes, and willing to put in the work to improve and succeed.

Curious & Adaptable
You learn quickly, ask thoughtful questions, and are open to evolving your approach as tools, workflows, and customer expectations change.

Operationally Minded
You stay organized, manage your time well, and look for ways to work smarter and more efficiently.

Strong Communicators
You can simplify complex topics, communicate clearly, and build trust quickly through thoughtful, customer-focused conversations.

Customer-First
You approach outreach with curiosity, empathy, and a consultative mindset. You care about creating a positive experience for prospects and understand that strong customer relationships start long before a sale is closed.

Coachable
You actively seek feedback, apply it quickly, and continuously look for ways to improve. You view coaching as an opportunity for growth and are committed to developing your skills over time.

Collaborative
You recognize that great outcomes are a team effort. You build strong relationships with teammates and cross-functional partners, share best practices, celebrate team success, and contribute positively to the culture around you.

Resilient
You handle rejection well, stay positive, and maintain consistency in a fast-paced outbound environment.

Our Core Values (COGIS)

Camaraderie
You enjoy working toward shared goals, support your teammates, and treat others with respect.

Openness
You are curious, receptive to feedback, and willing to consider new ideas and perspectives.

Grit
You persevere through challenges with commitment and a positive attitude.

Integrity
You follow through on commitments, communicate honestly, and lead by example.

Simplicity
You value clarity, efficiency, and straightforward solutions.

Qualifications

• Must be available to work Monday-Friday from either 9am-6pm or 10am-7pm ET, with Tuesdays and Thursdays as the team's onsite days at our office at 55 Water Street, in New York City (required)
• Strong interest in sales, business development, and outbound pipeline generation
• Comfortable with outbound outreach across phone, email, LinkedIn, and other channels
• Comfortable being on the phone for 70% of your day and researching potential prospects 
• Strong written and verbal communication skills
• Ability to research accounts, identify relevant prospects, and understand customer needs
• Highly organized with strong time management skills
• Fast learner with a growth mindset and willingness to adopt new tools and processes

Preferred Experience

• Experience using sales and prospecting tools such as Salesforce, Gong Engage, Default, , Orum, Nooks, Amplemarket, LinkedIn Sales Navigator, or similar platforms
• Exposure to AI tools or AI-assisted workflows used to improve prospecting, research, messaging, or productivity
• Customer-facing or high-volume outreach experience is a plus

Compensation

This position is paid a base wage plus incentive compensation. The base wage range for this position is targeted at $29.81-$35.10 in our New York City office, and competitive On-Target Earnings, inclusive of incentive compensation, of *$88,600.00-$104,300.00. Final offers may vary from those listed. *Incentive compensation is not guaranteed, and earning is subject to the terms and conditions of the applicable incentive compensation plan.

This role is required to work Monday-Friday from either 9am-6pm or 10am-7pm ET, with Tuesdays and Thursdays as the team's onsite days at our office at 55 Water Street, in New York City.

#LI-Hybrid #LI-BF1  

Use of AI Tools. We may use artificial intelligence and other automated tools to process your personal information as part of the recruitment process. For example, we may use these tools to record, transcribe, and summarize interviews, to help organize and review applications, and to help us assess candidates by comparing their skills, experience, and qualifications against the criteria for open roles. These tools supp