Brian hadi Attarbashi
Recent posts focus on data & enrichment, AI & automation and outbound & prospecting.
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Post performance
Likes + comments per post, last 6 months
Top posts
- 9d agomediaView →
An AI sits in on every client call we run at AI bees. Its only job is to spot which account is at risk while there is still time to do something about it. That sounds paranoid, but it came from something I got tired of,…
♥ 20💬 0↗ 020 total - 16d agomediaView →
The angriest email I ever got from a client came with screenshots attached. "Stop the campaigns. I want a refund now." He had been live for one day. This was at AI bees, before AI Ark existed, and the screenshots were r…
♥ 19💬 0↗ 019 total - 1mo agomediaView →
A client asked us to slow down last year. We were booking meetings faster than his team could take them. I didn't believe him. Nobody who hires a performance-based agency has ever asked for fewer meetings. Then I looke…
♥ 11💬 6↗ 017 total - 1mo agotextView →
"Did the export break?" A client asked in a call last month, annoyed. His list had come back 38% smaller than the previous one. Our GTM engineer had added one filter on AI Ark to exclude companies under $10M in revenue…
♥ 14💬 2↗ 016 total - 1mo agomediaView →
"Did the export break?" A client asked in a call last month, annoyed. His list had come back 38% smaller than the previous one. Our GTM engineer had added one filter on AI Ark to exclude companies under $10M in revenue…
♥ 14💬 2↗ 016 total
Recent posts
All posts in the feed →- 2d agomediaView →
Copy is the most overrated variable in cold email. I know how that sounds coming from someone who sends 4 million emails a month, so let me show you the math we run every campaign through. A positive reply needs three…
♥ 4💬 2↗ 06 total - 4d agomediaView →
Until last month, you had to buy a list to find out whether you wanted it. Nobody thought that was strange, because there was no other way to do it. You wrote the filters, you paid, and the data told you afterward whe…
♥ 8💬 4↗ 012 total - 7d agomediaView →
Ask your data provider when a specific email was last confirmed true. Not the database. That one address. Almost nobody can answer it, and for about two years neither could I. Back before AI Ark, finding one email at m…
♥ 5💬 0↗ 05 total - 9d agomediaView →
An AI sits in on every client call we run at AI bees. Its only job is to spot which account is at risk while there is still time to do something about it. That sounds paranoid, but it came from something I got tired of,…
♥ 20💬 0↗ 020 total - 11d agomediaView →
20 million new mobile numbers went into AI Ark this month. But the total is the least interesting part. Because most phone data in this industry was never really phone data. It's switchboards. The number on the recor…
♥ 11💬 0↗ 011 total - 14d agomediaView →
"Loved your recent post" is the new "Dear valued customer." It proved something two years ago. It doesn't now. Personalization used to be information. A first line that took twenty minutes of research told the reader so…
♥ 4💬 3↗ 07 total - 16d agomediaView →
The angriest email I ever got from a client came with screenshots attached. "Stop the campaigns. I want a refund now." He had been live for one day. This was at AI bees, before AI Ark existed, and the screenshots were r…
♥ 19💬 0↗ 019 total - 18d agomediaView →
The number nobody tracks in automated outbound is the lag between a campaign going bad and somebody noticing. Not the bounce rate. The days in between. Week one, everything works. Replies come in, the numbers look heal…
♥ 5💬 2↗ 07 total - 21d agotextView →
Right now, your best ICP search is a screenshot in a Slack thread. Or a Loom. Or a list of filters somebody typed into a DM from memory. We shipped share links in AI Ark, so it can stop being that. Send the search itsel…
♥ 2💬 1↗ 03 total - 23d agomediaView →
I was on a call with a client going through his stack. He listed the waterfall he ran every list through. Four providers deep, each one trying to enrich a follower count, each one charging him for the attempt. His ICP…
♥ 6💬 0↗ 06 total - 25d agomediaView →
I've mistaken a good first campaign for a good system more times than I want to admit. Campaign one always works. Fresh accounts. Untouched contacts. Nobody else in that inbox this quarter. You are harvesting the easie…
♥ 12💬 2↗ 014 total - 28d agotextView →
Every job description I have read for a GTM engineer is three other jobs stapled together. Half marketer. Half RevOps. Half SDR who is good at spreadsheets. Then the hire arrives, and nobody can tell them what success…
♥ 7💬 1↗ 08 total - 28d agotextView →
Every job description I have read for a GTM engineer is three other jobs stapled together. Half marketer. Half RevOps. Half SDR who is good at spreadsheets. Then the hire arrives, and nobody can tell them what success…
♥ 7💬 1↗ 08 total - 1mo agomediaView →
Three deals died the same way last year. Great first call, fast second call, six weeks of silence, then a polite note about shifting priorities. I went back through them looking for what the accounts had in common. It…
♥ 8💬 1↗ 09 total - 1mo agomediaView →
We tested "loved your post on X" against an opener with no personalization in it at all. The plain one won. Not by much. But it won every time we ran it, and that was the part I did not expect. Here is what I think is…
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