Eric Buckley
Recent posts focus on outbound & prospecting, demand gen & marketing and sales strategy.
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Likes + comments per post, last 6 months
Top posts
- 1mo agotextView →
Dr. Augustine Fou has spent years auditing digital ad campaigns for fraud. His numbers are painfully accurate for the industry, announcing that roughly half of digital ad traffic is really just bots. In one campaign…
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AEO agencies are now selling cost per citations. It's basically monthly spend divided by new AI citations earned with typical pricing from $1,500 to $25,000 (or more) a month depending on the agency. Something to keep…
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64% of solo founders and small business owners know that AI search is changing how customers find them. 36% have done anything about it. We surveyed 360 solo founders, small business owners, freelancers, and agency own…
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AirOps published research this year, co-authored with growth strategist Kevin Indig, that puts a number on AI citation potential across multiple queries. They found that only 30% of brands stay visible from one AI answe…
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Marketing says their MQL-to-SQL conversion rate is 31%. Sales says they accept 8% of marketing-sourced leads. We surveyed 500+ B2B revenue leaders and asked both sides the same questions. The 23-point gap between thei…
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Recent posts
All posts in the feed →- 2d agotextView →
#HCM lead generation in 2026 is the focus of our newest playbook, for HR tech and payroll marketers heading into one of the busiest HCM buying years in a while. In a Paycom-commissioned survey of 1,000 HR decision-maker…
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Content syndication vs the other B2B lead gen channels. We gathered up the 2026 stats for content syndication, paid search, LinkedIn ads, and cold email. *LinkedIn ads cost $202 per lead spend-weighted, and the media…
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Only 54% of SDRs are hitting quota in 2026. While average cold email replies have fallen to just 3.43%. SDRs are, imo, one of the most important roles at any tech org. They're the first line against cold contacts and i…
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Cold email replies averaged 3.43% in 2026 across billions of tracked sends. That's down from about 8.5% in 2019, a decline of nearly 60% in 7 years 😬 Cold email isn't completely gone, some campaigns still work well b…
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Content syndication lead nurture works best when you slow down. LeadSpot CoSy leads worked within 24 hours of delivery that follow an educational nurture convert to SQL/SAL at roughly 25 to 35%, and the fastest way to…
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Content syndication is steroids for (lead gen) AI citations. Here's why: Peec AI found out that ChatGPT, Perplexity, Grok, Claude, etc. all run hidden query fanouts after a user asks a question and those searches are mo…
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Your brand MUST be cited and mentioned in AI search results. Your brand ALSO needs qualified leads consistently. Content Syndication delivers both. 😍
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TechTarget's Priority Engine and LeadSpot's verified HQLs both target the same buyer: enterprise marketers who own long, complex sales cycles. The biggest difference between the two comes down to pricing, how your leads…
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Marketers report an average MQL-to-SQL/SAL conversion rate of 31% while Sales, at the very same companies, report accepting only 8% of those leads. So, what gives? We surveyed more than 500 marketing and sales leaders…
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We're proud at LeadSpot to partner with Travis Partington and Oscar Mike Radio, and this is an episode that needed a separate post. In this episode, Travis speaks with author Neil Adams about From the Pile and the life…
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Website traffic is down across the board. What to do about it? https://lnkd.in/gyMDs9kz
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If your website traffic feels like it's disappearing this year, the data backs that up. Rand Fishkin's SparkToro found 68% of US Google searches now end without a click, up from 60% two years ago. A Nieman Foundation for…
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Dario Amodei says "powerful AI" could arrive by 2026 or 2027. Sam Altman says superintelligence is possible "in a few thousand days." Demis Hassabis reduced his own timeline to "a few years." Superintelligence will be…
♥ 7💬 4↗ 011 total - 1mo agotextView →
Dr. Augustine Fou has spent years auditing digital ad campaigns for fraud. His numbers are painfully accurate for the industry, announcing that roughly half of digital ad traffic is really just bots. In one campaign…
♥ 21💬 6↗ 027 total - 1mo agotextView →
AEO agencies are now selling cost per citations. It's basically monthly spend divided by new AI citations earned with typical pricing from $1,500 to $25,000 (or more) a month depending on the agency. Something to keep…
♥ 10💬 10↗ 020 total