SparkToro Review 2026
Audience Research at Your Fingertips
What is SparkToro?
SparkToro is an audience research tool that reveals the podcasts, YouTube channels, social accounts, and websites a target audience engages with. It surfaces demographics, keywords, and media consumption to inform marketing.
Best for
Mixed
Use cases
- audience research
- content marketing
- channel selection
Key features
audience demographics
keyword research
media consumption insights
social account analysis
Pricing
Model
freemium
Price range
First report free, no credit card needed
Free tier
Yes
Market position
Market score
27
Share of voice
Category rank
#52 of 140
Traditional SaaS Going Headless
60-day move
-6
Places moved
Notable customers
FoundationDigital CurrentiSynergyAlgoRhythmEvonomixAdwordizingRise Marketing GroupFluence
Market data from Adam's GTM Report.
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