Wicked Reports Review 2026
First-Party Attribution That Finds New Customers
What is Wicked Reports?
Wicked Reports is a first-party marketing attribution system that identifies which ads bring new (first-time) customers and trains ad platforms to find more. It ties revenue to order and CRM IDs and delivers weekly scale/chill/kill recommendations.
Best for
Mid-Market
Use cases
- Marketing attribution
- Lower new-customer CAC
- Ad budget decisions
Key features
First-party attribution
New vs repeat customer separation
Advanced Signal for Meta
5 Forces AI recommendations
Order/CRM ID matching
Pricing
Model
contact-sales
Price range
Data audit to start; pricing not listed
Free tier
No
Integrations
Wicked Reports integrates with 3 tools including:
MetaGA4CRM
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