Umami Review 2026
Powerful analytics without the complexity
What is Umami?
Umami is a privacy-focused, cookie-free web analytics platform that sets up in minutes and provides traffic, campaign, funnel, revenue, and user-behavior insights. It offers session replays, custom events, and attribution.
Best for
Mixed
Use cases
- Track website traffic privately
- Analyze user behavior
- Measure marketing campaigns
Key features
Privacy-focused web analytics
No cookies required
Custom events and session replays
Funnels and user journeys
UTM tracking and attribution
Revenue tracking
Pricing
Model
freemium
Price range
Free to get started; 14-day free trial on paid; open-source/self-hostable
Free tier
Yes
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