Hotjar Review 2026
Website Heatmaps & Behavior Analytics Tools
What is Hotjar?
Hotjar is a website heatmaps and behavior analytics tool offering heatmaps, session replay, surveys, and funnels. It is now part of Contentsquare.
Best for
SMB
Use cases
- Conversion rate optimization
- User behavior analysis
- Website feedback
Key features
Heatmaps
Session replay
Surveys
Funnels
User tests
Pricing
Model
freemium
Price range
Free plan, no credit card; now part of Contentsquare
Free tier
Yes
Integrations
Hotjar integrates with 3 tools including:
Google AnalyticsHubSpotOptimizely
Hotjar alternatives
Other Analytics & Data tools worth comparing.