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Sumo Review 2026

Marketing & Growth·Funnels, Landing Pages & CRO·freemiumFree tierCore GTM

The #1 FREE email capture tool

What is Sumo?

Sumo, now BDOW!, is an intelligent website pop-up and form tool designed to help build a more engaged email list. It offers high-converting forms, advanced targeting, A/B testing, and analytics.

Best for

SMB

Use cases

  • email list building
  • lead capture
  • conversion optimization

Key features

pop-ups and forms
advanced targeting
A/B testing
analytics
exit intent

Pricing

Model
freemium
Price range
Free to get started; 14-day money back guarantee
Free tier
Yes

Integrations

Sumo integrates with 3 tools including:

Zapieremail marketing platformswebhooks

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