
Semrush Review 2026
Be found everywhere search happens
What is Semrush?
A leading platform for growing and measuring brand visibility across digital channels, unifying SEO and AI search visibility. Built on 17 years of search intelligence with keyword, backlink, and traffic data.
Best for
Mixed
Use cases
- SEO
- AI search optimization
- Competitive analysis
- Content marketing
- PPC research
Key features
SEO toolkit
AI visibility tracking
Keyword research
Backlink analysis
Traffic & market analysis
Content & local tools
Pricing
Model
freemium
Price range
Free trial of Semrush One; paid subscription tiers; enterprise via demo. Recently acquired by Adobe.
Free tier
Yes
Integrations
Semrush integrates with 2 tools including:
ChatGPTLovable
Market position
Market score
49
Share of voice
Category rank
#3 of 13
AEO-First Marketing Tech
60-day move
-44
Places moved
Notable customers
ZoomInfoReviewed (USA TODAY Network)PF HoldingsBlueGlassRepeat
Market data from Adam's GTM Report.
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