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RollWorks Review 2026

Sales & CRM·ABM & Account-Based Selling·contact-salesCore GTM

AdRoll ABM (formerly RollWorks)

What is RollWorks?

RollWorks, now AdRoll ABM (formerly RollWorks), is a B2B account-based marketing platform that generates pipeline, speeds up sales cycles, and closes deals. It engages target accounts with multi-channel advertising, GTM orchestration, and revenue reporting.

Best for

Mid-Market

Use cases

  • B2B pipeline generation
  • ABM advertising
  • Sales cycle acceleration

Key features

Account-based advertising
GTM orchestration
Multi-channel campaigns
Revenue impact reporting
Machine learning targeting

Pricing

Model
contact-sales
Price range
Request a demo; no public pricing.
Free tier
No

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