Propensity Review 2026
Contact-Level Marketing Platform for B2B Growth Teams
What is Propensity?
Propensity is a contact-level ABM and marketing platform for B2B growth teams running ABM, contextual, and geofencing campaigns. It identifies engaging buyers and sends high-intent leads to sales.
Best for
Mixed
Use cases
- ABM campaigns
- Demand generation
- Sales activation
Key features
Contact-level intent data
AI audience builder
Omnichannel campaigns
Website tracking
Custom lead scoring
Pricing
Model
freemium
Price range
Free trial; book demo. Named Challenger in 2025 Gartner MQ for ABM.
Free tier
Yes
Integrations
Propensity integrates with 4 tools including:
SalesforceHubSpotLinkedInFacebook
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