Matomo Review 2026
Privacy-first analytics you can trust
What is Matomo?
Matomo is a privacy-first web analytics platform that gives organizations full ownership of their data while ensuring compliance with EU privacy laws. It is positioned as a privacy-focused alternative to Google Analytics.
Best for
Mixed
Use cases
- Tracking website visitors privately
- Replacing Google Analytics
- Ensuring privacy compliance
Key features
Privacy-first web analytics
Full data ownership
Unsampled data
GDPR/EU privacy compliance
Pricing
Model
freemium
Price range
Open-source self-hosted option plus paid cloud; pricing not on homepage.
Free tier
Yes
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