Ghost Review 2026
Turn your audience into a business
What is Ghost?
Ghost is an open-source publishing platform for professional creators to build a website, publish content, send newsletters, and offer paid subscriptions and memberships. Publications on Ghost earn over $100M/year with 0% payment fees.
Best for
SMB
Use cases
- Newsletters
- Independent media businesses
- Paid memberships
- Content marketing
Key features
Custom website and theme design
Web and email newsletter publishing
Native membership and subscription signups
Paid tiers and offers
Native analytics
Open source
Pricing
Model
freemium
Price range
14-day free trial; open source self-host option
Free tier
Yes
Integrations
Ghost integrates with 7 tools including:
StripeMailchimpZapierSlackGoogle AnalyticsActiveCampaignDiscord
Market position
Market score
16
Share of voice
Category rank
#73 of 75
AI-Native GTM Challengers
Market data from Adam's GTM Report.
Ghost alternatives
Other Email & Lifecycle Marketing tools worth comparing.
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Substack
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Mailmunch
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Sender
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Listmonk
Self-hosted newsletter and mailing list manager
Hoppy Copy
Email Marketing that writes & runs itself