Fathom Analytics Review 2026
A Google Analytics alternative that's simple & privacy-first
What is Fathom Analytics?
Fathom Analytics is a simple, privacy-first Google Analytics alternative that provides website analytics without cookies, with GDPR/CCPA compliance, forever data retention, and a single-line script. It blocks bots to show only real human visits.
Best for
SMB
Use cases
- Website analytics
- Privacy-compliant tracking
- Campaign tracking
Key features
Privacy-first analytics
Cookie-free tracking
Event tracking
Forever data retention
Pricing
Model
paid
Price range
7-day free trial; pricing starts at $15/month
Free tier
Yes
Integrations
Fathom Analytics integrates with 5 tools including:
WordPressWebflowConvertKitNext.jsVue.js
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