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Drip Review 2026

Marketing & Growth·Email & Lifecycle Marketing·paidCore GTM

What is Drip?

Ecommerce-focused email marketing and automation platform that combines segmentation, prebuilt workflows, and onsite popups to drive revenue for B2C and online stores.

Best for

SMB

Use cases

  • Abandoned cart and welcome flows
  • Ecommerce email campaigns
  • Customer lifecycle marketing

Key features

Email design with dynamic data
Prebuilt ecommerce workflows
Self-updating segments
Onsite popups
Migration support

Pricing

Model
paid
Price range
14-day free trial; usage-based pricing
Free tier
No
See full pricing on drip.com

Integrations

Drip integrates with 3 tools including:

ShopifyBigCommerceWooCommerce

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