Adtriba Review 2026
Now part of Funnel
What is Adtriba?
Marketing measurement technology that combines marketing mix modeling, multi-touch attribution, and incrementality testing into a unified triangulation approach; Adtriba was acquired by Funnel in June 2024 and its capabilities now live within Funnel Measurement. Helps marketers measure incremental value across channels.
Best for
Enterprise
Use cases
- Measuring incremental marketing value
- Cross-channel attribution
- Optimizing marketing spend
Key features
Marketing mix modeling (MMM)
Multi-touch attribution (MTA)
Incrementality testing
Unified marketing measurement
Integrated data hub
Pricing
Model
contact-sales
Price range
Now sold as Funnel Measurement; contact sales
Free tier
No
Integrations
Adtriba integrates with 3 tools including:
Looker StudioTableauPower BI
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