
AdRoll Review 2026
Work smarter. Move faster. Advertise better.
What is AdRoll?
A multichannel advertising and account-based marketing platform that runs retargeting and cross-channel ad campaigns; AdRoll ABM is the former RollWorks.
Best for
Mid-Market
Use cases
- Retarget website visitors
- Run cross-channel ads
- B2B ABM advertising
Key features
Multichannel ad campaigns
Retargeting
AdRoll ABM (RollWorks)
Cross-channel attribution
Machine-learning optimization
Pricing
Model
contact-sales
Price range
Demo based; no public pricing on homepage.
Free tier
No
Market position
Notable customers
AlgaeCalRMS BeautyQuintFP MarketsKNB Online
Market data from Adam's GTM Report.
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