Act-On Review 2026
Marketing automation for your entire customer lifecycle
What is Act-On?
Act-On is a lifecycle marketing automation platform for mid-size and enterprise teams that engages prospects and customers across email, web, SMS, and social with personalized 1:1 journeys. Its open architecture connects to any CRM and stack as an intelligent engagement layer.
Best for
Mid-Market
Use cases
- Lifecycle marketing automation
- Lead nurturing and scoring
- Sales-marketing alignment
- Distributed/franchise marketing
Key features
Full customer journey orchestration
Multi-channel marketing (email, SMS, social, web)
Predictive lead scoring
AI content creation and analytics
Open ecosystem CRM integrations
Pricing
Model
contact-sales
Price range
Priced by number of contacts emailed per month; demo-based.
Free tier
No
Integrations
Act-On integrates with 6 tools including:
SalesforceMicrosoft DynamicsSugarCRMNetSuiteZendeskZapier
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Impact
One platform. All partnerships. AI-powered.
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