Act-On Review 2026
Marketing automation for your entire customer lifecycle
What is Act-On?
Act-On is a lifecycle marketing automation platform for mid-size and enterprise teams that engages prospects and customers across email, web, SMS, and social with personalized 1:1 journeys. Its open architecture connects to any CRM and stack as an intelligent engagement layer.
Best for
Mid-Market
Use cases
- Lifecycle marketing automation
- Lead nurturing and scoring
- Sales-marketing alignment
- Distributed/franchise marketing
Key features
Full customer journey orchestration
Multi-channel marketing (email, SMS, social, web)
Predictive lead scoring
AI content creation and analytics
Open ecosystem CRM integrations
Pricing
Model
contact-sales
Price range
Priced by number of contacts emailed per month; demo-based.
Free tier
No
Integrations
Act-On integrates with 6 tools including:
SalesforceMicrosoft DynamicsSugarCRMNetSuiteZendeskZapier
Act-On alternatives
Other Email & Lifecycle Marketing tools worth comparing.
Prospect Smarter
Offline to online marketing
Listrak
The cross-channel personalization platform
Iterable
Most platforms react. Iterable adapts intelligently and in real time.
Bloomreach
The AI platform for personalization
Acoustic
Real-time behavioral marketing platform for B2C
Blueshift
AI-Powered Customer Engagement Platform