Demand Generation Manager, NOAM

Zone & Company Software Consulting LLC (“Zone”) is the ERP-native AI platform for financial operations, purpose-built for organizations running on Oracle NetSuite. We are redefining how finance teams operate by delivering an AI-powered system that automates, connects, and scales financial workflows directly within the ERP.

As the AI operating system for finance teams in NetSuite, Zone enables more than 4,500 customers worldwide to run smarter, faster, and with greater accuracy. Our platform spans the full financial lifecycle, including Quote-to-Cash, Procure-to-Pay, Treasury, Payroll Management, and Record-to-Report, eliminating manual processes and unlocking real-time financial intelligence.

By embedding intelligence directly into NetSuite, Zone helps finance teams move beyond reactive work to proactive, strategic impact. Learn more at www.zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco.

The Opportunity:

Zone is seeking a commercially minded, highly accountable Demand Generation Manager to lead demand creation and pipeline acceleration across the United States and Canada. This is a high-impact regional role for a marketer who can translate company growth priorities into a focused go-to-market plan, build integrated programs that reach the right finance and technology buyers, and turn investment into measurable sales outcomes.

You will own the North American demand generation plan from strategy through execution and optimization. You will work as a close partner to regional Sales leadership and collaborate across Sales Development, Product Marketing, Content, Marketing Operations, Customer Success, and the global marketing team. The mandate is broader than campaign delivery: build a predictable, measurable demand engine that creates qualified pipeline, supports efficient customer acquisition, and helps Zone expand adoption across its platform.

The ideal candidate combines strategic judgment with hands-on execution. You are comfortable setting priorities, making investment trade-offs, working with data, and adapting quickly in a high-growth, remote-first SaaS business.

What You’ll Own:

1. Regional Strategy, Pipeline & Revenue Alignment

• Develop and own the North American demand generation strategy and quarterly operating plan, translating company and regional revenue priorities into target audiences, programs, channel plans, budget allocation, and measurable outcomes.
• Partner with North American Sales leadership to align demand programs to territory plans, ideal customer profiles, account priorities, sales capacity, pipeline coverage needs, and quarterly objectives.
• Own the regional demand contribution to pipeline—clearly defining and reporting marketing-sourced and marketing-influenced pipeline, qualified opportunities, conversion, pipeline velocity, and downstream revenue impact.
• Build a balanced plan that supports both new-logo acquisition and expansion across existing customers, in partnership with Sales and Customer Success.
• Establish clear campaign and channel investment decisions, reallocating spend and effort based on performance, opportunity quality, and business priorities.

2. Integrated Demand Programs & Account-Based Marketing

• Plan, launch, and optimize integrated programs across paid search, paid social, email, webinars, content, website and landing-page experiences, third-party programs, and field and industry events.
• Build targeted programs for CFOs, Controllers, VPs of Finance, finance operations leaders, and relevant technology and transformation stakeholders at organizations that use or are evaluating Oracle NetSuite.
• Develop account-based marketing programs with Sales, including named-account selection, buying-group engagement, coordinated outreach, intent signals, and progression measurement.
• Create differentiated programs for Zone’s platform and solution areas—including quote-to-cash, procure-to-pay, treasury, payroll, and record-to-report—while reinforcing the broader value of connected finance workflows and intelligent execution inside NetSuite.
• Design lifecycle and nurture programs that move prospects from awareness to evaluation and opportunity, and support customer cross-sell, adoption, and expansion in coordination with Customer Success.
• Balance near-term demand capture with longer-term market education and category development.

3. Sales, Partner & Cross-Functional Leadership

• Operate as a trusted, proactive partner to regional Sales and Sales Development leaders, with regular planning, feedback loops, campaign reviews, and shared accountability for pipeline outcomes.
• Create clear campaign briefs, audience definitions, value propositions, follow-up expectations, and service-level agreements so leads and account engagement translate into timely, relevant sales action.
• Develop co-marketing and co-selling demand initiatives with Oracle NetSuite, solution providers, implementation partners, and other relevant ecosystem partners.
• Work with Product Marketing and Content to translate product capabilities, customer outcomes, competitive differentiation, and market insight into compelling campaigns and sales enablement.
• Coordinate with global marketing counterparts to share learnings, reuse effective programs, and adapt global campaigns to North American buyer needs rather than simply replicating them.

4. Performance, Analytics & Marketing Operations

• Build a disciplined measurement framework that connects campaign activity and spend to qualified pipeline, opportunity creation, conversion, pipeline velocity, customer acquisition efficiency, and revenue outcomes.
• Maintain accurate campaign structure, source tracking, UTM governance, lead and account routing, lifecycle definitions, and reporting in partnership with Marketing Operations and Revenue Operations.
• Use segmentation, intent data, experimentation, and customer and sales feedback to improve audience quality, conversion rates, and program efficiency.
• Lead structured testing across messaging, offers, audiences, creative, landing pages, email, and channel mix; document results and scale what works.
• Use AI and automation thoughtfully to improve research, personalization, campaign operations, and team productivity while maintaining quality, governance, and brand consistency.

5. Budget, Agency & Program Execution

• Own the North American demand generation budget and forecast, making transparent recommendations on allocation, expected return, and trade-offs.
• Manage agencies, contractors, media partners, and marketing vendors against clear briefs, deliverables, performance expectations, and business outcomes.
• Lead regional field and executive programs—including industry conferences, partner events, roadshows, executive dinners, and webinars—with defined audience, follow-up, and pipeline objectives.
• Manage multiple programs and deadlines with strong operating discipline, clear communication, and reliable execution.

6. Market Insight & Continuous Improvement

• Develop a strong understanding of North American finance leaders, the Oracle NetSuite ecosystem, relevant buying triggers, competitive alternatives, and market dynamics.
• Bring customer, prospect, partner, and Sales insight into campaign planning and communicate emerging opportun