Temporary Campaign Manager, Italian Market

ABOUT US

In more than ten countries around the world, The Knot Worldwide champions the power of celebration. Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.

LIFE AT TKWW

At The Knot Worldwide, we believe in doing work that matters. Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale. Life here means working alongside a team that cares deeply, not just about the work you do, but about the life you live. We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way. After all, celebrations are what we do best.

ABOUT THE ROLE AND OUR TEAM

We are looking for a Campaign Manager to lead Consumer Marketing for Matrimonio.com, our Italian market. This role is the primary owner of Consumer Marketing performance in Italy, responsible for planning, executing, optimizing, and reporting on integrated marketing campaigns that drive business growth.

The Campaign Manager acts as the market lead within Consumer Marketing, partnering closely with cross-functional teams to ensure campaigns are localized, executed flawlessly, and aligned with both brand and business objectives. As the voice of the Italian market, this person will ensure local customer insights and business priorities are reflected across marketing initiatives.

RESPONSIBILITIES

Market Ownership & Leadership

• Own Consumer Marketing performance for the Italian market (Matrimonio.com).
• Act as the primary marketing representative for Italy in cross-functional planning and decision-making.
• Champion local market needs and ensure they are reflected in campaign strategy and execution.
• Build strong relationships with stakeholders across Marketing, Product, Sales, and other business functions.

Campaign Management

• Lead end-to-end campaign management, from briefing and planning through execution, optimization, and post-campaign analysis.
• Own the Italian campaign calendar, ensuring campaigns are delivered on time and meet quality and localization standards.
• Coordinate campaign localization to ensure messaging resonates with the Italian audience.
• Manage multiple campaigns simultaneously while balancing competing business priorities.

Execution & Optimization

• Ensure campaigns are delivered efficiently, within budget, and aligned with brand and performance goals.
• Monitor campaign performance and identify opportunities for optimization throughout execution.
• Apply learnings from previous campaigns to continuously improve future results.

Cross-Functional Collaboration

• Partner closely with Paid Media, CRM, Social, Editorial, Creative, Product, B2B, and other marketing teams to deliver integrated campaigns.
• Clearly communicate timelines, priorities, dependencies, and market requirements.
• Foster collaboration to ensure seamless campaign delivery across all channels.

Business Performance & Metrics Ownership

• Develop a strong understanding of key business metrics across the marketing funnel.
• Monitor market performance against targets.
• Proactively identify risks and opportunities, recommending actions to improve performance.
• Maintain visibility into the drivers of market performance and communicate insights to stakeholders.

Channel Oversight

• Maintain a holistic view of all Consumer Marketing channels, including Paid, CRM, Social, and Editorial.
• Work closely with channel owners to ensure execution supports market objectives.
• Ensure consistency in messaging and customer experience across all touchpoints.

Planning & Forecasting

• Contribute to annual, quarterly, and campaign planning for the Italian market.
• Support forecasting processes and ensure plans are realistic and aligned with business goals.
• Help prioritize initiatives based on expected impact and available resources.

Reporting & Insights

• Deliver regular reporting on campaign and market performance.
• Share key learnings, insights, and recommendations with relevant stakeholders.
• Use data-driven insights to inform future marketing strategies and campaign improvements.

Leadership & Growth

• Demonstrate ownership, accountability, and a proactive approach to problem-solving.
• Continuously develop marketing expertise and stay up to date with industry trends and best practices.
• Seek feedback and contribute positively to team culture and collaboration.

SUCCESSFUL CANDIDATES HAVE

• Native or fluent Italian and professional proficiency in English.
• +4 years of experience managing integrated marketing campaigns from planning through execution.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Experience working cross-functionally with multiple stakeholders.
• Strong analytical skills and confidence interpreting business and campaign performance metrics.
• Excellent written and verbal communication skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Experience working in digital marketing, consumer marketing, or marketplace businesses.
• Familiarity with performance marketing channels, CRM, social media, and content marketing.
• Experience working with localized campaigns for the Italian market.

AI FLUENCY

At TKWW, AI is a tool that helps our teams work smarter, move faster, and spend more time on the work that matters most. We expect every employee, in every role, to build fluency with the AI tools relevant to their work, use them thoughtfully and with sound judgment, and bring curiosity as these tools keep evolving. This isn't about replacing our people's expertise — it's about equipping every employee to use AI to raise the bar on the work we do together.

WHAT WE LOVE ABOUT YOU:

• Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
• Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
• Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
• Celebrate impact: You measure success by the outcome