Senior Product Marketing Manager

Kit is the email marketing platform experts choose to grow their audience, deepen their relationships, and build a business around the work they love. For coaches, YouTubers, authors, podcasters, and other creatives, there isn't a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products — all within one platform.

More importantly, there isn't a team more committed to helping creators earn a living. We're on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote.

We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team. We're also embracing AI thoughtfully — both in how we build and how we hire to ensure our team is adaptable, innovative, and ready for what's next.

Kit's most established creators run real companies, with teams, large lists, dedicated sending needs, and a buying process that our self-serve motion wasn't built to serve. Because this part of our business is growing, we're looking for a Senior Product Marketing Manager, Scaling Creators to own how Kit wins, lands, and expands these businesses through a sales-assisted motion that sits alongside our self-serve product.

You'll define who this buyer is, write the story that resonates and wins with them, and build the GTM strategy to drive inbound pipeline for our sales team. When these creators choose Kit and grow on it, they build more valuable businesses, and that's the outcome this role exists for.

This is a full-time individual contributor role ideal for someone who has added an upmarket sales-led motion to a product-led company before and wants their work measured in win rate and deal size.

You'll report to Christina Lhi, Head of Marketing, and work alongside two other experienced Product Marketing Managers on Kit's product marketing team. Together, you'll keep the self-serve and sales-assisted stories feeling like one Kit.

You'll spend a lot of your time with:

• Our sales leadership, on who we sell to, the deal toolkit, enablement, and win/loss

• Account Executives and Solutions Consultants, on demo narratives, discovery, and technical and migration proof

• Product, on packaging, launches, and roadmap input

• RevOps and analytics, on how accounts get routed to sales, attribution, and pricing decisions

• Creator Success, on case studies, customer references, and expansion plays

• Demand gen, content, and events, on campaigns and events for established creators

• First Week: Dive into our onboarding curriculum in Notion and learn Kit's product, pricing, and current positioning. Attend Get-To-Know-You (GTKY) meetings with marketing, sales, Solutions Consultants, RevOps, and Creator Success. Get access to our CRM, call recordings, and product analytics, and start listening to recent sales calls. Understand how product marketing currently works at Kit

• First Month: Shadow 15+ sales calls and talk with 10 established creators, including recent wins, losses, and churned accounts. Audit the sales content reps use today and how product usage currently routes accounts to sales. Set baselines with RevOps for win rate, sales cycle, deal size, and expansion revenue. Share a written point of view with the entire growth team on who our established creator buyer is and the three biggest gaps in how we sell to them. And an action plan on how we can win these creators.

• First Six Months: Define the ideal customer niches and buying personas. Ship a messaging framework for these personas, tied to outcomes like revenue per subscriber, deliverability, team workflows, and safe migration, and make sure it fits Kit's broader story. Build the core deal toolkit: first-call and demo narrative, discovery guide, pitch deck, business case template, security and deliverability one-pagers, a migration plan, and competitive battlecards. Build and execute GTM tactics needed in order to drive MQLs and ultimately new MRR attributed to the sales funnel.

• First Year: Sales runs on messaging and tools you built, pitch with confidence and we drive 2X inbound MQLs from when you started. You’ll own and lead our channel strategy, setting the vision, driving cross-functional alignment, and partnering with Marketing to bring it to life. You'll run a quarterly win/loss program and share what you learn openly, build a clear path for sales leads on our website, and make sure launches that matter to larger accounts ship with both a self-serve and a sales-assisted version. Your work has a direct impact on helping Kit reach $100,000,000 ARR while protecting the self-serve engine that got us here.

Skills

• Segmentation and buyer definition: turning firmographic and product usage data into a clear picture of who to sell to and when

• Messaging and positioning for a sales-assisted buyer, including competitive differentiation and objection handling

• Sales enablement that reps actually use: demo narratives, discovery guides, business cases, and battlecards

• Writing and storytelling that turns product depth into a business case a non-technical buyer can act on

• Working with CRM, product analytics, and pipeline data to measure funnel conversion, win rate, and deal size

• Customer and market/competitor research, including win/loss interviews and call analysis

• Systems thinking: connecting people, processes, data, and tools to identify opportunities and build repeatable solutions across the go-to-market motion

• Strong AI fluency: knowing when to leverage AI and how to build AI-powered workflows or tools that scale product marketing work, with human judgment and quality checks built in

• Pricing and packaging input for a new tier or add-on (nice to have)

Experiences

• 7+ years in B2B SaaS product marketing, including at least 2 years supporting a sales team selling to mid-market and/or larger accounts

• Added a sales-led motion on top of a product-led one at a high-growth company, and can show what changed before and after with clear metrics

• Built a deal toolkit and enablement program from little or nothing, and tied it to a sales metric like win rate or deal size

• Ran a win/loss or customer research program that changed how a team sold or built

• Ran an expansion or account-based program for an existing customer base (nice to have)

• Worked in email, martech, or the creator economy

Traits

• You lead without a formal title. You align sales, product, RevOps, and finance on goals, trade-offs, and what success looks like, then keep things moving.

• You advocate for creators in decisions, and you protect the self-serve experience instead of pushing every account toward sales.

• You act with urgency and stay focused on hitting OKRs and owning outcomes.

• You work in public. You share findings, drafts, and the reasoning behind decisions so others can build on the