SVP of Marketing
- Boston
- Marketing Executive
- Full-time
- Posted 8 days ago
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About airSlate
airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.
We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.
At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.
Today, in the age of AI, we are moving our products upmarket and innovating with new outcome
oriented AI-first products for SMBs and midmarket. We need to more intentionally connect with our
ICPs, create demand and sharpen our solution positioning, as opposed to just scooping up
existing demand. This new marketing muscle needs to infuse both our digital and sales assist
motion across our entire portfolio of products.
About the Marketin team
About the role
As a SVP of Marketing, you'll own our entire marketing organization, serving all 4 BUs headed by their GMs, as well as the sales team. You'll inherit our center of excellence around SEM, SEO, affiliates and more generally
digital performance marketing. You'll build everything else that is still missing around the small
teams that have started exploring those functional areas: campaign and content strategy and
creation, b2b demand generation, proper email execution, etc. You'll also steer our marketing in the new
age of GAO, and together with our VP of Engineering and data teams you'll decide how to complete our martech infrastructure for the new needs, and build the new instrumentation and marketing analytics
required.
Today, in the age of AI, we are moving our products upmarket and innovating with new outcome
oriented AI-first products for SMBs and midmarket. We need to more intentionally connect with our
ICPs, create demand and sharpen our solution positioning, as opposed to just scooping up
existing demand. This new marketing muscle needs to infuse both our digital and sales assist
motion across our entire portfolio of products.
About the Marketin team
The marketing team handles comprehensive 360º communication and comprises over 130 people. We manage all aspects in-house and operate a robust automation engine. Our combined monthly traffic across all brands exceeds 31 million.
About the role
As a SVP of Marketing, you'll own our entire marketing organization, serving all 4 BUs headed by their GMs, as well as the sales team. You'll inherit our center of excellence around SEM, SEO, affiliates and more generally
digital performance marketing. You'll build everything else that is still missing around the small
teams that have started exploring those functional areas: campaign and content strategy and
creation, b2b demand generation, proper email execution, etc. You'll also steer our marketing in the new
age of GAO, and together with our VP of Engineering and data teams you'll decide how to complete our martech infrastructure for the new needs, and build the new instrumentation and marketing analytics
required.
What AI Marketing roles pay
- 25th pct
- $123k
- Median
- $153k
- 75th pct
- $192k
Based on 600 live roles on SVGTM that disclose pay, converted to USD.
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