Product Marketing Lead, Partnerships

About Us:

Fireworks is the platform for specialized intelligence, enabling companies to build, train, and serve AI models tailored to their own data, workflows, and products. Founded by the team behind PyTorch and backed by AMD, Atreides, Benchmark Capital, Index Ventures, Lightspeed, NVIDIA, Sequoia Capital, and TCV, Fireworks powers production AI with hundreds of state-of-the-art open models across text, image, embedding, audio, and multimodal workloads. Today, Fireworks is a Series D company valued at $17.5 billion, bringing together an ambitious, collaborative team that's building the future of enterprise AI.

About This Role

Fireworks’ partner ecosystem is one of our most important growth engines.

We work closely with leading cloud providers, GPU manufacturers, AI platforms, and infrastructure companies—including Microsoft Azure, Azure AI Foundry, AWS, NVIDIA, MongoDB, and others—to help customers build and deploy production AI faster.

The PMM owner for Partnerships owns the go-to-market strategy for this ecosystem.

You are responsible for how Fireworks shows up alongside our strategic partners. You define joint value propositions, develop launch strategies, build customer evidence, enable partner sellers, and create the narratives that help customers understand why Fireworks and our partners are better together than either company is alone.

You’ll partner closely with Alliances, Product, Engineering, Sales, Growth Marketing, Communications, and executive leadership to turn strategic partnerships into measurable business growth.

This is not a role for someone who wants to execute partner requests.

It’s for someone who wants to build the go-to-market strategy for one of Fireworks’ most important growth channels.

Reports to: Head of Product Marketing

Location: SF Bay Area

We expect team members in this role to be in the office three days per week. Success in this role depends on close collaboration across Product, Partnerships, Sales, and Marketing, as well as frequent engagement with partner marketing and product teams.

Responsibilities

Own the Partner Narrative

You are responsible for how customers understand the combined value of Fireworks and our strategic partners.

You will:

• Develop joint positioning, messaging, and value propositions for strategic partners.

• Create differentiated narratives tailored to cloud providers, infrastructure partners, model providers, and enterprise technology ecosystems.

• Build messaging that helps customers understand when and why to adopt Fireworks through partner solutions.

• Partner with executives on keynote messaging, joint blogs, launch announcements, and strategic customer communications.

• Continuously refine partner messaging based on customer feedback, market trends, and partner priorities.

Success is measured by partner adoption of messaging, customer understanding, and the effectiveness of joint GTM efforts.

Own Joint Product Launches

Great partnerships deserve great launches.

You will:

• Lead product marketing for joint launches with strategic partners.

• Develop launch strategies, messaging, customer communications, enablement, and partner assets.

• Coordinate launches across Fireworks Product, Engineering, Partnerships, Communications, Growth Marketing, and partner organizations.

• Create launch plans that maximize customer awareness and partner engagement.

• Measure launch effectiveness and continuously improve execution.

Success is measured by launch quality, partner participation, customer engagement, and pipeline influence.

Grow the Partner Ecosystem

Partnerships should drive measurable business outcomes.

You will:

• Partner closely with the Alliances team to develop joint GTM plans for strategic accounts and partner motions.

• Support partner activation across field events, webinars, customer campaigns, and industry conferences.

• Develop programs that accelerate partner-sourced pipeline and customer adoption.

• Identify opportunities to expand existing partnerships and strengthen strategic relationships.

• Help define the marketing strategy for new strategic partnerships as Fireworks continues to grow.

Success is measured by partner-sourced pipeline, customer adoption, and partner engagement.

Tell Customer Stories

Customer proof is one of the strongest ways to grow a partner ecosystem.

You will:

• Develop joint customer case studies showcasing measurable business outcomes.

• Create technical success stories spanning AI-native startups through Global 2000 enterprises.

• Build reference materials that support executive conversations, partner sellers, and customer marketing.

• Work with customers and partners to highlight differentiated technical and business value.

Success is measured by customer references, case study adoption, and influence on strategic opportunities.

Enable Fireworks and Partner Sales Teams

Great positioning only matters if people use it.

You will:

• Create sales decks, messaging guides, competitive positioning, customer presentations, and technical narratives.

• Build enablement programs for Fireworks sellers and partner field organizations.

• Support strategic customer opportunities alongside Sales, Solutions Engineering, and Alliances.

• Ensure consistent messaging across partner organizations.

Success is measured by field adoption, partner confidence, and influence on partner-sourced revenue.

Be the Voice of the Market

Strong partner marketing starts with strong market understanding.

You will:

• Gather insights from customers, partners, analysts, and competitors.

• Monitor shifts in cloud infrastructure, AI platforms, GPU ecosystems, and enterprise AI adoption.

• Identify opportunities to improve positioning and joint offerings.

• Bring market insights back into Product, Partnerships, and executive planning.

Success is measured by the quality of market insights and their influence on GTM strategy.

What Success Looks Like

• Fireworks develops compelling joint narratives with every strategic partner.

• Joint product launches consistently generate customer engagement, partner participation, and measurable business impact.

• Partner sellers confidently position Fireworks and actively use your enablement materials.

• Customer success stories become a core part of executive conversations and joint GTM programs.

• Strategic partnerships become an increasingly meaningful driver of pipeline, customer adoption, and revenue.

• Leadership views you as the marketing owner for Fireworks’ strategic partner ecosystem.

You Should Have

• 8–10+ years in Product Marketing, Technical Marketing, Partner Marketing, or a related GTM role.

• Experience marketing cloud infrastructure, AI infrastructure, developer platforms, or enterprise software.

• Experience launching highly technical products in partnership with strategic technology partners.

• Strong understanding of cloud providers, GPU ecosystems, enterprise AI platforms, or developer infrastructure.