Director, Content and External Communications

Aviso Wealth:

At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at www.aviso.ca.

The Opportunity:

We’re looking for a Director, Content and External Communications to join our Marketing and Client Experience team. Reporting to the VP, Marketing, this role is accountable for Aviso’s end-to-end external narrative including how we show up in the market, how our story is told across channels, and how our reputation is enhanced and protected.

As the leader of content strategy and external communications, you will be responsible for Aviso’s external voice across PR, thought leadership, content marketing, and social media, ensuring strong alignment between brand, business priorities, and audience needs. You will provide strategic leadership to a multi‑disciplinary team responsible for earned media and media relations, content marketing and social channels, and end‑to‑end content planning and production – ensuring consistent, high‑quality execution at scale and a clear, credible external voice.

This role is critical to shaping and stewarding Aviso’s reputation within the Canadian wealth services ecosystem. This includes supporting executive and CEO external communications, and managing issues and crisis communications in close partnership with Aviso’s internal Corporate Communications and Enterprise Risk Management teams.

Who you are:

• Service – You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
• Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
• Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
• Leadership – You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members

What your day looks like:

Strategy and Planning

• Own and lead Aviso’s enterprise content and external communications strategy, translating business, brand and reputation priorities into integrated annual and quarterly plans across content, public relations, thought leadership, executive communications and social media
• Establish a disciplined planning and prioritization approach that balances enterprise storytelling, business-line requirements, audience needs and team capacity, supported by an integrated editorial and communications calendar

Content, editorial and channel leadership

• Set Aviso's content strategy, including audience priorities, messaging architecture, editorial themes, channel roles, content formats, distribution and reuse

• Champion a clear and differentiated external voice and provide strategic and editorial oversight for high-impact content, including thought leadership, remarks, articles, presentations, social content, video, infographics, campaign content and Aviso's annual report
• Guide content experiences across Aviso's external digital and social channels, ensuring content is authoritative, accessible and discoverable across traditional search, answer engines and AI-driven discovery (SEO/AEO/GEO)
• Set the strategic direction and governance for social media channels and community management, including platform-specific strategies and engagement objectives aimed at strengthening brand trust, relevance and insight generation

External communications and reputation

• Lead Aviso's external communications and earned media strategy, strengthening visibility, credibility and thought leadership
• Oversee proactive media relations, including narrative development, media outreach, journalist relationships, spokesperson preparation and the identification of timely earned-media opportunities
• Guide executive external communications, including speeches, presentations, media engagements, thought leadership, and other external-facing materials
• Support issues management and crisis communications, in close partnership with Internal Corporate Communications, Enterprise Risk Management, and executive leadership

Team leadership, governance, and performance measurement

• Lead, coach and develop a multidisciplinary team responsible for content strategy and production, social media, public relations and earned media, setting clear mandates, priorities and performance expectations
• Foster a high-performing, collaborative culture, working closely with marketing and business line colleagues to identify and develop robust strategies that support brand trust, growth, client engagement and retention
• Develop and reconcile annual budget, oversee PR agency partnerships and related budgets, scopes, deliverables and performance
• Establish and oversee a content performance and measurement framework to assess engagement, effectiveness and impact across owned, earned and shared channels; Ensure a disciplined approach to ongoing optimization of content strategies, formats and distribution based on performance insights
• Play a key role in establishing a centralized content repository across business lines, with appropriate governance protocols, to enable consistent use, optimization and re-use of high-quality content
• Monitor the Canadian wealth services ecosystem for developments and trends and identify opportunities for Aviso to shape conversations and anticipate reputational risks and opportunities
• Champion editorial standards, brand voice and quality across all external content, ensuring accuracy, consistency and impact

Requirements

Your experience and skills:

• Bachelo