Director of Product Marketing

Leading the Active Intelligence transformation
ActiveCampaign’s Active Intelligence platform — autonomous AI agents working for 180,000+ growing businesses — is redefining how marketing works. As our Director of Product Marketing, you’ll lead its transformation in the market: shape how customers understand it, drive adoption that compounds, and transform the Product Marketing discipline in the process. This is a rare chance to define a category as it’s being born. Autonomous marketing is here — and you’ll be the person who makes the market understand what it means. Few go-to-market roles anywhere come with this canvas.
Product and Product Marketing operate as a single strategic arm, sharing context, tools, and accountability. You’ll carry the same context as the people building the product and the same accountability for what happens when it meets the market.
This is a senior leadership seat for someone who still builds and is leaning into AI to reinvent the product marketing craft. You’ll set the strategy and own the outcome for how Active Intelligence reaches the market — and you’ll lead the positioning and narrative yourself, using AI to operate at a founder’s speed and an executive’s altitude at once. You lead by doing.
We move fast, choose experimentation over process, and back people who see a gap and take it. You’ll have real ownership from day one — and the room to be resourceful with it.