Eva Johanna Egg
Recent posts focus on content & personal brand, product & building and hiring & team.
LinkedIn snapshot
Post performance
Likes + comments per post, last 6 months
Top posts
- 6mo agomediaView →
I’ll tell you a cheat code to get almost everything you want in life: Say what you need. Clearly. Kindly. Early. You want more romance? Tell your boyfriend: “I love it when you bring me flowers. I don’t need a big gif…
♥ 347💬 66↗ 0413 total - 7mo agomediaView →
Last week, our entire Scripe team was flying to Koh Samui, Thailand for 5 days. The goal: Plan our path to $5M ARR. We are remote-first. We work from different cities, countries, time zones. Twice a year, we meet in p…
♥ 310💬 76↗ 0386 total - 7mo agomediaView →
Yesterday I won the 27under27 Award by Gründerszene & STARTUP TEENS I couldn’t be there in Berlin in person, but my heart definitely was. I’m especially excited to start working with my new mentor, Christine Rittner su…
♥ 240💬 78↗ 0318 total - 1mo agomediaView →
We just moved into our first office 🎉 Which is funny, because I never wanted one. I was always team remote. Return-to-office policies were bullshit, if you asked me. But a few weeks ago, we spontaneously signed a lea…
♥ 197💬 111↗ 0308 total - 9mo agomediaView →
I hit my limit in the last weeks of 2025 - mentally and physically. To a point where I did not want to continue posting, pretending all is fine. So this is an honest reflection recap. It started with my first HYROX. I…
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Recent posts
All posts in the feed →- 2d agomediaView →
Today we launch the new Scripe . Live, 5 pm Berlin. The question I heard most while we built it: "Eva, why couldn't you pick an easier topic?" Fair. Two years ago I had no idea what I was getting into. Would I have de…
♥ 54💬 33↗ 087 total - 8d agomediaView →
600+ sign-ups in 36 hours for our OMR masterclass. (good news: they reopened registration) Seems a lot of teams want to know what actually works on LinkedIn going into 2027. Shortly after registration opened, OMR alrea…
♥ 60💬 16↗ 076 total - 9d agomediaView →
A post with 7 likes closed a 6-figure deal. (5 steps to a content strategy to turn socials into revenue) This is the story an agency owner told me last week about one of their clients. And this was not luck, it was ac…
♥ 59💬 36↗ 095 total - 10d agomediaView →
3 months ago I took the biggest bet in Scripe `s history. And in 1 week I will see if it paid off: If you build a product, your first job is to build what people really need. That means spending a lot of time with the…
♥ 93💬 32↗ 0125 total - 15d agomediaView →
This might be the most honest post I’ve ever written: This year, Claude made the best part of my product normal. Writing LinkedIn posts. Two years ago we built Scripe for exactly that, because back then, writing was…
♥ 111💬 69↗ 0180 total - 18d agomediaView →
This & deleting Slack from your phone 🌞 Just came home from the Sigma Square sailing trip. For 7 days, I was fully offline. And of course, I chose the perfect timing. Scripe is in one of the hottest phases we’ve e…
♥ 159💬 43↗ 0202 total - 1mo agomediaView →
I’ll give you the craziest cheat code for life: It can make every bad day better. I promise. LOVE THE PROBLEM. Let me give you an example: You wake up with a headache. Your first thought: “Seriously? Not today. I ha…
♥ 72💬 13↗ 085 total - 1mo agomediaView →
I generated 371,492 LinkedIn impressions in the last 30 days. That’s 30% more than the month before. Because I understood how to use my analytics better. TBH, analytics might be one of Scripe ’s most-loved features.…
♥ 58💬 19↗ 077 total - 1mo agomediaView →
We just moved into our first office 🎉 Which is funny, because I never wanted one. I was always team remote. Return-to-office policies were bullshit, if you asked me. But a few weeks ago, we spontaneously signed a lea…
♥ 197💬 111↗ 0308 total - 1mo agomediaView →
I used to tell myself: "Once I hit $X milestone, I can finally relax." That was a complete lie. Every time I hit the milestone, the goalposts moved. New revenue target. Next launch. Bigger opportunity. And underneath…
♥ 58💬 13↗ 071 total - 2mo agomediaView →
Sometimes the most helpful thing you can do is not help. It took me years and a lot of exhausted love to understand that. I'm the person who always helps. always carried. always fixed. Someone I love kept running out o…
♥ 49💬 14↗ 063 total - 2mo agomediaView →
I booked and did 76 sales calls in July. And tbh it completely burned me out. (So yes, I’m looking for someone to support me.) The last couple of months of Scripe , I became obsessed with one thing: Getting more sales…
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Colleague: "So, do you want to be an influencer now?" Last week a marketer told me this story: One of her colleagues posted on LinkedIn for the first time, and he was actually proud of it. Next morning he is standing…
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If everyone loves the "Seems like AI Slop" report button... And everyone thinks the feed is full of AI slop... Who is writing all the AI slop? 😅 Because honestly: I used to believe AI is the root problem in content q…
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Head of Marketing: "We are doing LinkedIn" Their LinkedIn: Company post with 2 likes, 0 comments. This is what we see again and again when we ask businesses about their content strategy. 😅 For some reason, most compa…
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