Kidous Mahteme
Recent posts focus on outbound & prospecting, data & enrichment and email deliverability.
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Likes + comments per post, last 6 months
Top posts
- 11mo agomediaView →
𝐅𝐫𝐨𝐦 𝐭𝐡𝐞 𝐍𝐅𝐋 𝐭𝐨 𝐚 𝐦𝐮𝐥𝐭𝐢-𝐦𝐢𝐥𝐥𝐢𝐨𝐧-𝐝𝐨𝐥𝐥𝐚𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 🏈💰 One of the biggest cold email senders on our platform used to be a pro athlete. Now? He’s sending tens of thousands of emails…
♥ 42💬 11↗ 053 total - 7mo agotextView →
𝐈 𝐫𝐞𝐜𝐞𝐧𝐭𝐥𝐲 𝐜𝐨𝐥𝐝 𝐞𝐦𝐚𝐢𝐥𝐞𝐝 𝐚 𝐬𝐮𝐩𝐫𝐞𝐦𝐞 𝐥𝐞𝐚𝐝𝐞𝐫 𝐚𝐭 𝐚𝐧 𝐚𝐭𝐭𝐞𝐦𝐩𝐭 𝐭𝐨 𝐞𝐧𝐝 𝐖𝐖𝟑. The problem is that my email landed in the spam folder. Reason is because I didn't follow these 32…
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𝐃𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐭𝐡𝐞 𝐬𝐢𝐧𝐠𝐥𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐫𝐞𝐚𝐬𝐨𝐧 𝐟𝐨𝐫 𝐍𝐎𝐓 𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐬? Not signing them fast enough. Recently I had a client we're working with misunderstand a c…
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𝐇𝐨𝐰 𝐈 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐫𝐞𝐩𝐥𝐲 𝐫𝐚𝐭𝐞𝐬 𝐛𝐲 𝟑𝟖𝟓.𝟕𝟏%. ⚡️ Lately, I’ve been sending a monstrous amount of cold emails. 10,000–20,000 a day across 2,000 inboxes. We’ve got way more overall, but those are…
♥ 42💬 5↗ 047 total - 10mo agomediaView →
𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐈𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲.𝐚𝐢 𝐚𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 (𝐚𝐧𝐝 𝐢𝐭’𝐬 𝐧𝐨𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤). ⚡️ Cold email gets expensive fast. You’re paying for inboxes, sending platforms, and data providers. Ev…
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Recent posts
All posts in the feed →- 6d agotextView →
𝐀𝐟𝐭𝐞𝐫 𝟐𝟎+ 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐞𝐦𝐚𝐢𝐥, 𝐞𝐯𝐞𝐧 𝐭𝐡𝐞 𝐬𝐦𝐚𝐫𝐭𝐞𝐬𝐭 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐬 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐞𝐯𝐞𝐫𝐲 𝐚𝐧𝐬𝐰𝐞𝐫. Recently, we spoke with the people who built many of today’s email systems. O…
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𝐌𝐨𝐬𝐭 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐚𝐫𝐞 𝐛𝐮𝐬𝐲. But they are busy with the wrong things. They spend weeks: - Building a website - Changing their logo - Picking the perfect domain - Rewriting their homepage - Plannin…
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𝐆𝐨𝐨𝐠𝐥𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐝 𝐢𝐭𝐬 𝐩𝐨𝐥𝐢𝐜𝐢𝐞𝐬 𝐚𝐠𝐚𝐢𝐧. If you send cold email at scale, remember: Deliverability is never “set it and forget it.” Most people panic when a provider changes its rules. They ass…
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𝐆𝐨𝐨𝐠𝐥𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐝 𝐢𝐭𝐬 𝐩𝐨𝐥𝐢𝐜𝐢𝐞𝐬 𝐚𝐠𝐚𝐢𝐧. If you send cold email at scale, remember: Deliverability is never “set it and forget it.” Most people panic when a provider changes its rules. They ass…
♥ 23💬 6↗ 029 total - 21d agotextView →
𝐓𝐡𝐞 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐭𝐫𝐚𝐩 𝐢𝐬 𝐞𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞. Not because referrals are bad. Because they are unpredictable. One month, you are busy. The next month, your calendar is empty—and you are wondering where the…
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𝐌𝐨𝐬𝐭 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐝𝐨𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐚 𝐜𝐨𝐥𝐝-𝐞𝐦𝐚𝐢𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦. They have a tool-stack problem. They are paying separately for: Domains. Inboxes. Lead data. Email verification. Enrichment…
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𝐓𝐡𝐞 𝐛𝐞𝐬𝐭 𝐨𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐝𝐨 𝐧𝐨𝐭 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐩𝐫𝐨𝐦𝐢𝐬𝐞𝐬. They need proof. Here are a few results people have reported after building a real cold-email engine: 1. Reese added $42,…
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𝐌𝐨𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐬𝐜𝐚𝐥𝐞 𝐨𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐡𝐚𝐯𝐞 𝐨𝐧𝐞 𝐨𝐟 𝐟𝐨𝐮𝐫 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬: You hate tech. You don’t want to connect 10 tools, buy domains, configure inboxes, warm accoun…
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𝐖𝐞’𝐫𝐞 𝐠𝐢𝐯𝐢𝐧𝐠 𝐚𝐰𝐚𝐲 𝐚 $𝟒,𝟗𝟗𝟒 𝐨𝐮𝐭𝐛𝐨𝐮𝐧𝐝 𝐬𝐞𝐭𝐮𝐩. Not a discount. Not a payment plan. A complete waiver. Why? Because we want to prove what happens when a business has the right cold-email i…
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𝐌𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐝𝐨𝐧’𝐭 𝐟𝐚𝐢𝐥 𝐚𝐭 𝐜𝐨𝐥𝐝 𝐞𝐦𝐚𝐢𝐥. They fail at understanding the math. They launch campaigns. Spend money on tools, domains, data, and infrastructure. Then, after 30 days without a cl…
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𝐌𝐨𝐬𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐝𝐨𝐧’𝐭 𝐟𝐚𝐢𝐥 𝐚𝐭 𝐜𝐨𝐥𝐝 𝐞𝐦𝐚𝐢𝐥. They fail at understanding the math. They launch campaigns. Spend money on tools, domains, data, and infrastructure. Then, after 30 days without a cl…
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𝐂𝐨𝐥𝐝 𝐞𝐦𝐚𝐢𝐥 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐬𝐭𝐨𝐩 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐯𝐞𝐫𝐧𝐢𝐠𝐡𝐭. The rules just change. And the people who lose are usually the ones who built their entire outbound engine around one provider, one setup, o…
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𝐓𝐡𝐞 𝐦𝐨𝐬𝐭 𝐝𝐚𝐧𝐠𝐞𝐫𝐨𝐮𝐬 𝐩𝐥𝐚𝐜𝐞 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚𝐧 𝐚𝐠𝐞𝐧𝐜𝐲 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐢𝐝𝐝𝐥𝐞. Not small. Not enterprise. The middle. There are three types of prospects: Small companies paying around $100…
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𝐖𝐞 𝐚𝐫𝐞 𝐥𝐢𝐯𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐢𝐫𝐚𝐜𝐥𝐞... At no other point in history could someone with a laptop send a thoughtful message to 10,000 CEOs across the world. Not eventually. Not th…
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𝐅𝐨𝐫 𝟓 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬, 𝐈 𝐦𝐚𝐝𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐟𝐞𝐞𝐥 𝐚𝐥𝐦𝐨𝐬𝐭 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐞𝐝 𝐭𝐨 𝐛𝐮𝐲. Not by pressuring them. Not by using shady closing tactics. By giving them something valuable first.…
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