Omer Mullick
Recent posts focus on outbound & prospecting, AI & automation and data & enrichment.
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Post performance
Likes + comments per post, last 6 months
Top posts
- 3mo agomediaView →
One of the “best cold emails” this person has seen will book precisely 0 meetings if you use it for your product or service. It breaks all the traditional rules: - Super long - No real offer - Has multiple* links But…
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Ramp just raised another $750M at a $44B valuation. They are NOTORIOUS for closing mid-market to enterprise deals with cold email. They don’t spam or use any shady tactics. But they do write thoughtful, well-timed cold…
♥ 48💬 28↗ 076 total - 2mo agomediaView →
There’s a new (really bad) cold email scam going around. Here’s how it works (someone needs to stop it). Basically, they: 1. Email you inviting you to an “industry podcast”. 2. You go on their show. 3. It gets uploaded…
♥ 29💬 42↗ 071 total - 2mo agomediaView →
Unpopular opinion: giving up a small piece of equity for a great outbound team isn't a bad deal at all. People thought this tweet was crazy, and they probably think I'm crazy for saying it. But if you're the SaaS compan…
♥ 41💬 25↗ 066 total - 8mo agomediaView →
I haven't posted in a while. Here's why: We've been heads down building, not just talking. Today, I want to break the silence and show off something your other infra providers probably don't even have on their radar.…
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Recent posts
All posts in the feed →- 15d agomediaView →
Claude Code can build an outbound machine that sends 2,000 cold emails per day. Whether that machine produces $0 or 7 figures comes down to 4 inputs it cannot solve for you: 1. The offer 2. The lead list 3. The messag…
♥ 3💬 1↗ 04 total - 23d agomediaView →
A cold email agency can buy separate domains for every client, but its infrastructure provider may secretly connect many of those domains to the same place: One pair of name servers. Name servers tell the internet wh…
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One Hypertide.io customer saw roughly a ~2x difference in reply rate across 2 infrastructure providers: Hypertide: 1.65% Other provider: 0.70% The Hypertide domains were newer, so domain age likely contributed to the…
♥ 3💬 5↗ 08 total - 1mo agotextView →
We launched the Hypertide.io Recovery Pool on Monday of this week. The Recovery Pool allows Hypertide customers to warm up domains completely for FREE in Hypertide’s premium internal warmup pool. By completely for free,…
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The best cold emailers write for 1 person... AND everyone they might forward the email to. Harry Stebbings noticed that upstart CEOs often respond to his outreach directly, while executives at larger incumbents forward…
♥ 4💬 0↗ 04 total - 1mo agomediaView →
We just saved our largest two agency partners $12,350/mo in “backup domain” costs via our new feature called the Recovery Pool. Lead gen agency owners know this feeling: A) you buy a set of “backup domains” for each c…
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Life of a lead gen agency owner: A client’s reply rate has fallen for two weeks straight. Do you replace the domains? Is the offer the problem? Here’s how to find out: Every lead generation agency owner deals with this…
♥ 4💬 0↗ 04 total - 1mo agomediaView →
Life of a lead gen agency owner: A client’s reply rate has fallen for two weeks straight. Do you replace the domains? Is the offer the problem? Here’s how to find out: Every lead generation agency owner deals with this…
♥ 3💬 0↗ 03 total - 1mo agomediaView →
AI is bringing back one of the oldest cold email tricks I can remember, except the new version is even easier to spot. I’m talking about emails that open with something like: “My boss came across your company and speci…
♥ 3💬 0↗ 03 total - 1mo agotextView →
One of my friends with a 35-client lead generation agency called me panicking one morning because one of his core tool vendors went offline. Without a backup ready, he woke up and literally could not serve his clients (…
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Prediction: AI-personalized cold emails die, and we move back to much simpler direct pitches. I don’t know about you, but I can see right through personalization that was obviously done with AI. It’s like they stuff dy…
♥ 7💬 1↗ 08 total - 1mo agomediaView →
Prediction: AI-personalized cold emails die, and we move back to much simpler direct pitches. I don’t know about you, but I can see right through personalization that was obviously done with AI. It’s like they stuff dy…
♥ 8💬 1↗ 09 total - 1mo agomediaView →
As AI gets better, the best cold email teams will spend MORE time writing copy by hand. Isaac nailed it in this tweet. A lot of writing online already sounds like Claude, and I think cold email is going to run into the…
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If your TAM is >1,000 accounts, it is impossible to burn with cold email. I understand Peter’s point in that if you keep hitting the same finite list with the same message, eventually it will go stale. But, there is a…
♥ 4💬 2↗ 06 total - 1mo agomediaView →
Apple has spent decades proving 1 product lesson that cold email infrastructure companies are going to care a lot more about: Making complicated products feel simple. Cold email infrastructure is an insanely competitiv…
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