Founders
James Cadwallader

James Cadwallader

Co-Founder & CEO at Profound·Profound· SEO & Content

Recent posts focus on AI & automation, demand gen & marketing and content & personal brand.

Brands mentioned (90d)

LinkedIn snapshot

Followers
23k
Posts (90d)
64
Avg likes (30d)
156
Breakouts (90d)
0
Posts / week
1.2
Avg reactions
286
Engagement rate
0.73%
Last posted
19d ago

Post performance

Likes + comments per post, last 6 months

Aug
Sep
Oct
Each bar = one post · solid bars are breakouts · hover for detail

Top posts

  • 1mo agolinkedInVideo
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    Profound has raised a $180M Series D at a $1.8B valuation, co-led by Sequoia Capital and Kleiner Perkins, to build the AI platform for marketing. Two years ago we bet that people would stop clicking blue links and ask…

    ♥ 3.9k💬 2.5k↗ 3956.8k total
  • 1mo agolinkedInVideo
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    Today we announce Context Manager. Across the thousands of marketing teams on Profound, including a third of the Fortune 100, context is the single biggest predictor of who gets great work out of agents and who gets gen…

    ♥ 834💬 107↗ 871.0k total
  • 1mo agoarticle
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    It's been a big week with the team here at Profound. Finally got some time to write about what this means for the future of marketing.

    ♥ 526💬 28↗ 16570 total
  • 20d agolinkedInVideo
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    Today I'm excited to announce Dynamic Bot Rendering in Profound, helping brands control what AI agents see on their websites. Bots outnumber humans on the web, and with the rise of personal agents that gap is only going…

    ♥ 456💬 42↗ 12510 total
  • 1mo agoimage
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    Thank you to The Wall Street Journal for publishing this story about what we believe is the most important role in the modern marketing organization: the Marketing Engineer. The idea came from customer conversations. Al…

    ♥ 427💬 43↗ 33503 total
  • 19d agoimage
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    Tomorrow at Zero Click by Profound London, I'm sitting down with Aude Gandon (Global Chief Digital & Marketing Officer at The Estée Lauder Companies Inc.) for a fireside chat on prestige beauty in the era of AI-native di…

    ♥ 104💬 3↗ 1108 total
  • 20d agoimage
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    Great to hear how Brandon Camhi, SVP of Marketing at Cognition, is using AI to build marketing at a company that just passed $1 billion in revenue. Within a week and a half of starting, their Marketing Engineer had buil…

    ♥ 68💬 6↗ 074 total
  • 20d agolinkedInVideo
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    Today I'm excited to announce Dynamic Bot Rendering in Profound, helping brands control what AI agents see on their websites. Bots outnumber humans on the web, and with the rise of personal agents that gap is only going…

    ♥ 456💬 42↗ 12510 total
  • 20d agoimage
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    Excited to launch Search Visibility in Profound, powered by Moz data. Every page now shows how it performs in Google right next to how it performs in AI Search. View authority scores, the Google keywords each page ranks…

    ♥ 123💬 14↗ 2139 total
  • 22d agoimage
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    The Zero Click by Profound World Tour starts this Thursday and it's shaping up to be the most ambitious experience in Profound history. 3 huge scale events over 9 days over three continents. See you there: https://lnkd.…

    ♥ 121💬 5↗ 1127 total
  • 25d agoimage
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    Great to see recognition for Profound in Kyle Poyar and Maja Voje's 2026 State of B2B GTM Report. The report polled 300 software and AI companies to see the most popular GTM motions, channels, and tech stacks in the las…

    ♥ 58💬 3↗ 061 total
  • 25d agoimage
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    Excited to announce the final speakers for Zero Click by Profound London next Thursday 🇬🇧. • Aude Gandon, Chief Digital & Marketing Officer at The Estée Lauder Companies Inc. • Béatrice Boué, Vice President, Digital M…

    ♥ 174💬 8↗ 5187 total
  • 25d agoimage
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    Grateful to share the main stage at Wave by Vento in Turin last week alongside Anas Biad at Sequoia Capital for a conversation on where marketing is heading in the AI era. Here's my take: As Answer Engines like ChatGPT…

    ♥ 125💬 2↗ 2129 total
  • 25d agoimage
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    Next week we're hosting Zero Click Eve Sydney the night before we bring Zero Click by Profound to APAC. Join our community for drinks, food and harbour views at The Glenmore Hotel in The Rocks. Thank you to our Zero Cl…

    ♥ 53💬 2↗ 055 total
  • 25d agoimage
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    Great to hear how Matt Ratchford, Growth Marketing Lead at Mutiny, is using AI to change what Answer Engines say about their brand after their recent pivot. After eight years in website personalization, Mutiny pivoted t…

    ♥ 82💬 13↗ 196 total
  • 26d agoimage
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    LLM responses straight off the shelf are by their very nature, generic. Context is the way in which you create differentiated outputs. The best teams in the world are spending more and more time finding interesting and…

    ♥ 82💬 11↗ 093 total
  • 27d agoimage
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    Profound made LinkedIn's 2026 Top Startups List in America. Our team is growing all over the world from our HQ in New York to SF, London, Buenos Aires and soon to be announced new offices. Proud to be recognized along…

    ♥ 324💬 19↗ 22365 total
  • 27d agolinkedInVideo
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    Today Profound is launching skills.marketing, a free library of the best marketing skills to help you create better work, faster. 1/ Skills pulled from top Marketing Engineer GitHub repos 2/ Skills from experts on our M…

    ♥ 292💬 24↗ 8324 total
  • 27d agoimage
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    Zero Click by Profound returns to London on 22 October. Join our community the night before for a takeover of Shoreditch. Thank you to our Zero Click Eve London partners: Merj, Spotlight, and Webflow, and Sip and Searc…

    ♥ 60💬 2↗ 466 total
  • 27d agoimage
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    Excited to announce that Profound is hiring for our first ever Forward Deployed Marketing Engineer (FDME) team. This team will bring the Marketing Engineer role directly into the world’s biggest brands, agencies, and co…

    ♥ 297💬 14↗ 14325 total