Joseph Lee
Recent posts focus on product & building, hiring & team and AI & automation.
Brands mentioned (90d)
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Post performance
Likes + comments per post, last 6 months
Top posts
- 1mo agoimageView →
Reddit was one of our most underrated channels and probably the highest ROI vs. effort during our journey from 0 → $1M ARR. In fact, we were able to go viral multiple times (1M+ views), leading to thousands of signups i…
♥ 357💬 81↗ 15453 total - 5mo agolinkedInVideoView →
We’re on a mission to kill the “book a demo” form. Let’s face it. The traditional software buying process can suck. A buyer lands on your site ready to evaluate, only to jump through endless hoops: → Fills out lengthy…
♥ 175💬 141↗ 19335 total - 2mo agoimageView →
finally got my eb1a green card!! 🏄🇺🇸 turns out building a startup is a lot more fun when getting kicked out of the country is no longer on the risk register... so I'm super thankful to put this finally behind me. as…
♥ 190💬 38↗ 0228 total - 3mo agoimageView →
An SF tech worker went viral this spring for visiting NYC and marveling that people talk about things other than AI. 4.5 million views on X. Last week I ran the experiment in reverse: NYC founder, one week working out o…
♥ 181💬 42↗ 2225 total - 2mo agoimageView →
A pre-seed VC shared the math on his latest exit this month: portfolio company raised $35M+, grew to $45M+ in revenue, and sold to a strategic buyer. Huge win right? From the outside, it looks like a huge win. Yet six y…
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Recent posts
All posts in the feed →- 10d agoimageView →
We raised $1M for Supademo way back in 2023. Three years later, were past $4M ARR, profitable, and all of our pre-seed is still in the bank, plus all the yearly profits we've earned since. That didnt come from a mast…
♥ 77💬 11↗ 088 total - 15d agolinkedInVideoView →
Kyle and Maja just surveyed 300 GTM leaders for the 2026 State of B2B GTM report on Growth Unhinged. And 50% said founder brand and storytelling on LinkedIn is a MUST-HAVE, core GTM channel. Only network and intros (62…
♥ 26💬 4↗ 030 total - 16d agoimageView →
X has recently been overrun with operators talking about how they’ve cancelled their SaaS subscriptions and vibe-coded replacements Honestly, I get it. If you’re an indie hacker or solo founder, building your own tools…
♥ 80💬 59↗ 1140 total - 21d agoarticleView →
I’ve always wanted to share more of the behind-the-scenes of how we work at Supdemo: the impromptu conversations, product discussions, and moments with the team that show who we are. It’s a fun memento for us to look ba…
♥ 27💬 7↗ 135 total - 21d agolinkedInVideoView →
I’ve always wanted to share more of the behind-the-scenes of how we work at Supdemo: the impromptu conversations, product discussions, and moments with the team that show who we are. It’s a fun memento for us to look ba…
♥ 28💬 10↗ 139 total - 22d agoimageView →
I’m usually pretty anti-conference, but Moment (hosted by John as part of Customer Success Week) was in my backyard in NYC, so I decided to stop by. Surprisingly, I came away with a good amount of learnings + practical…
♥ 39💬 4↗ 144 total - 23d agolinkedInVideoView →
Starting today, you can launch inbound AI Demo Agents that qualify website leads and demo your product for you, 24/7 in any language. No "book a demo" forms, mandatory discovery calls, or limited booking slots. You can…
♥ 47💬 13↗ 363 total - 29d agoimageView →
If you’re under $1M ARR, spending weeks on a detailed annual plan is a waste of time. And AI has made it even harder to justify. What you can build, who you need to hire, and what customers will pay for can change over…
♥ 24💬 3↗ 027 total - 1mo agoimageView →
Our agent runs 1000+ product demos MONTHLY on our website in 20+ languages. We do this because B2B software has overused (or abused) "book a demo" as the default next step for interested visitors. Someone lands on your…
♥ 24💬 9↗ 134 total - 1mo agolinkedInVideoView →
For the first two years of Supademo, Koushik and I handled 100% of support and CS ourselves. We also waited until we had our first 100+ customers to hire for marketing. Deliberately staying lean that long was uncomforta…
♥ 30💬 5↗ 035 total - 1mo agopostView →
A surprising insight I’ve learned on the 0-$4M ARR journey: the CEO title carries WAY more weight than you realize. Here are a few examples from a newsletter I read recently... and it stuck with me because the actions f…
♥ 23💬 3↗ 026 total - 1mo agolinkedInVideoView →
If you’re like me and have been seeing “Jev” everywhere on X, but don’t fully get how it’s useful, here’s the non-technical, simplified summary: 1) The problem with LLMs in a lot of product work is that we force them to…
♥ 94💬 27↗ 6127 total - 1mo agoimageView →
Reddit was one of our most underrated channels and probably the highest ROI vs. effort during our journey from 0 → $1M ARR. In fact, we were able to go viral multiple times (1M+ views), leading to thousands of signups i…
♥ 357💬 81↗ 15453 total - 1mo agopostView →
Today’s post is a bit of a deviation from my typical posts. This isn’t about the wins, founder lessons, or experiments we’re running internally at Supademo. The topic is about something I’ve been feeling more and more l…
♥ 39💬 6↗ 045 total - 1mo agoimageView →
We grew Supademo past $4M ARR, >25% EBITA margins, 200,000+ users, and 3,000+ paying companies. And during this time, the one process we’ve been maniacal about has been onboarding. Over the past three years, we rebuilt…
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