Ivana Todorovic
Recent posts focus on content & personal brand, demand gen & marketing and data & enrichment.
LinkedIn snapshot
Post performance
Likes + comments per post, last 6 months
Top posts
- 10/8/2024mediaView →
Wondering how often you should post? ↳ and on which days Not everyone has time to post every day on LinkedIn. Being consistent is hard. 🤷♀️ We analyzed our data to find the best days to post on LinkedIn. Not all da…
♥ 447💬 257↗ 0704 total - 7/23/2024mediaView →
Want more reach for your posts? -one easy fix Focus on readability. If the readability rate is higher than 10, you'll lose reach. -Up to 36%. ❌ We are all bombarded with content all day. The last thing LinkedIn needs…
♥ 412💬 182↗ 0594 total - 5/26/2025mediaView →
If you’re adding a link to your post → Add three. Why? Posts with one link often feel like a promotion. Posts with multiple links feel like value. One link = “go read this.” Multiple links = “I did the work, here’s…
♥ 256💬 131↗ 0387 total - 6/4/2025mediaView →
SAVES are the strongest signal on LinkedIn. 🔥 We looked at 1 million posts. And saves boost reach by 𝟰𝟬% on average. WHY Because a like means “cool.” A save means “I’m coming back.” Yes, you 𝘤𝘢𝘯 ask people to…
♥ 244💬 107↗ 0351 total - 9/17/2024textView →
Don't fall for it - likes don't mean your post is good. [Data proven] You need engagement to grow. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: 1. Comment to be visible 2. Like your post to support 3. Repost to spread the wo…
♥ 151💬 121↗ 0272 total
Recent posts
All posts in the feed →- 4d agomediaView →
You want people to save your post? → Ask them. That's it. That's the tip. 🔖 We checked it. Each one was compared with their OWN posts: We compared the ones that asked for the save with the ones that didn't. Saves p…
♥ 36💬 28↗ 064 total - 14d agotextView →
We are starting a newsletter. It's called AuthoredUp Insider. 📩 𝗪𝗛𝗬 We analyze LinkedIn data constantly. Most of what we learn never leaves the team. I share some of it in posts. But some insights need (much) more…
♥ 52💬 16↗ 068 total - 15d agomediaView →
Your feed is lying to you. A little. 🙃 The posts you see with 20K, 50K impressions? They are the top 5%. And probably published by a creator with more than 25k followers. We looked at 725,609 posts from personal pro…
♥ 63💬 34↗ 097 total - 16d agotextView →
We are starting a newsletter. It's called AuthoredUp Insider. 📩 𝗪𝗛𝗬 We analyze LinkedIn data constantly. Most of what we learn never leaves the team. I share some of it in posts. But some insights need (much) more…
♥ 52💬 27↗ 079 total - 22d agomediaView →
We tested six "suppressed" topics. ↳ All six got MORE reach. ↗️ These are the topics people most often say LinkedIn throttles: Islamic faith, Palestine and Gaza, Christian, Jewish and Israel, Ukraine and Russia, US poli…
♥ 33💬 20↗ 053 total - 24d agomediaView →
Your dashboard says 1,000 impressions. ↳ That's about 470 humans. We matched impressions to members-reached on 42,000+ LinkedIn posts. The median ratio: 46.5%. Roughly half your "reach" is the same people seeing the p…
♥ 89💬 47↗ 0136 total - 29d agomediaView →
Your posts don't underperform. ↳ You're comparing them to the wrong feed. We measured REACH BY TOPIC across LinkedIn. Posting about LinkedIn itself: 1.6x the platform's reach. Posting about HR/job search: 1.5x. Now, o…
♥ 79💬 61↗ 0140 total - 1mo agomediaView →
Polls are the most-seen, 𝗹𝗲𝗮𝘀𝘁-𝗿𝗲𝘀𝗽𝗲𝗰𝘁𝗲𝗱 posts on LinkedIn. We looked at format performance by follower size. At 5,000–20,000 followers, polls are the TOP reach format: 1,280 median impressions, 1.2x the…
♥ 24💬 34↗ 058 total - 1mo agomediaView →
Everyone mocks "I'm happy to share..." The data says: it keeps winning. 😅 Well, well.... You probably saw plenty of announcement posts in 2026. My feed is full of real and fake ones. So, we analyzed their 1000s of j…
♥ 67💬 31↗ 098 total - 1mo agomediaView →
I went quiet on LinkedIn for 18 months. Not on purpose In late 2024, I got into the triangle 🔼 1. I need to post amazing content. (takes a lot of time) 2. I need to respond to all comments (give back) 3. I need to re…
♥ 153💬 92↗ 0245 total - 4mo agomediaView →
Shield is winding down. And that is NOT a good thing, even for us. Shield was the first LinkedIn analytics tool that took the work seriously. When we got to the market, the bar was already high. Their analytics wer…
♥ 78💬 24↗ 0102 total - 9/1/2025mediaView →
Think readability works the same in every language? It doesn't What is "simple" in English feels choppy in French. What’s smooth in German sounds too heavy in Spanish. So we dug into 3M+ posts across languages to inv…
♥ 56💬 39↗ 095 total - 8/21/2025mediaView →
There IS the best time to post on LinkedIn BUT it's not the same for everyone. You've probably heard these tips: • "Post on Tuesday morning." • "Always post at 12:30 pm" • "Avoid posting on Saturday." Simple advice. J…
♥ 121💬 79↗ 0200 total - 8/13/2025mediaView →
How long should a LinkedIn post be? ↳NEW data findings Too short and you lose depth. Too long and you lose readers. So, we researched 3.000.000 posts to find the balance ⚖️ Here are the findings: 𝗜𝗻 𝟮𝟬𝟮𝟭: Ide…
♥ 118💬 83↗ 0201 total - 7/11/2025mediaView →
WHY saves really matter on LinkedIn [data proof] Saves are invisible. You don’t see who saved your post, or how many times. But the algorithm definitely knows it. In fact, it treats a save like a VIP engagement signal…
♥ 67💬 48↗ 0115 total