Kevin Tamura
Recent posts focus on AI & automation, outbound & prospecting and sales strategy.
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Post performance
Likes + comments per post, last 6 months
Top posts
- 9mo agomediaView →
Happy New Year from Strama! 2025 was a ride. Big wins. Hard lessons. Grateful for all of it. Grateful for customers who took a chance on us. For Eric—the best cofounder I could ask for. And for my wife, Katie—whose…
♥ 83💬 12↗ 095 total - 4mo agomediaView →
Great day at SaaStr Ai! Loved catching up with the Mycroft team in person. Check them out if you need a true partner in compliance and security (ISO, SOC, FedRAMP, GDPR, etc) Mike Kim Nida El Amraoui Eric Yanofsky Natha…
♥ 36💬 1↗ 037 total - 6mo agotextView →
About eight months ago we sent a cold outreach to a target at a large enterprise company. No reply. But something in that message spoke to him enough to follow us. He watched us build. For months. Last week he signed u…
♥ 25💬 0↗ 025 total - 6mo agotextView →
A former customer moved to a new company, and the first thing she did was bring us in. She'd been using Strama for about nine months. Nobody asked her to. No referral program. No incentive. She just knew what worked. H…
♥ 23💬 0↗ 023 total - 8mo agotextView →
"Aren't you worried about the big players?" I was. Then reps at a major enterprise platform that sells AI for sales reached out to us. Their own tools didn't work for them. They paid out of pocket for Strama instead. T…
♥ 16💬 4↗ 020 total
Recent posts
All posts in the feed →- 8d agotextView →
Won't our outreach sound the same once everyone is using AI? I think that's a fallacy. The test for standing out is the same one it's always been. The best reps I've seen or worked with do their homework and bring a po…
♥ 5💬 0↗ 05 total - 14d agotextView →
A lot of companies are telling their teams to use AI more. Very few are telling them how. An SDR manager told me her leadership came back from a company event saying everyone needed to move faster with AI in their work…
♥ 6💬 0↗ 06 total - 23d agotextView →
A lot of the people I demo for already use Claude to research accounts and write their outbound. So the fair question I get back is what they need us for. In theory, Claude can do all of it. But look at what two hundr…
♥ 6💬 0↗ 06 total - 23d agotextView →
New ChatGPT and Claude users tend to overtrust the answers these tools spit out. A few tips I use every day: 1. Push back on the answer it gave you; ask questions about how it got there or tell it where you disagree 2…
♥ 2💬 0↗ 02 total - 27d agotextView →
Every year in college, I would share this video about the Man in the Red Bandana with my Fraternity. For me, it reminded me of the selflessness and legacy of so many unheralded heroes that day, despite such acts of hat…
♥ 9💬 0↗ 09 total - 28d agomediaView →
A lot of the people I demo for already use Claude to research accounts and write their outbound. So the fair question I get back is what they need us for. In theory, Claude can do all of it. But look at what two hundr…
♥ 5💬 0↗ 05 total - 1mo agomediaView →
On an onboarding call a few weeks ago, a customer told me the writing Strama had generated for him was already good. He just wanted to dial it in another ten percent. Then he told me he was wary of going in and changing…
♥ 4💬 0↗ 04 total - 1mo agomediaView →
A rep, a week into using Strama, shared his screen last week to show me what he'd been doing. He was in the heating-up view, looking for who was warming. Someone had accepted his invite, viewed his profile, and opened h…
♥ 2💬 0↗ 02 total - 1mo agomediaView →
Cold calling is dead. Email is dead. Depends on which week you open the feed. An SDR leader I talked to last week skipped the debate and ran the test. Two campaigns and a hard look at what actually produced. Calls came…
♥ 6💬 0↗ 06 total - 1mo agotextView →
Every day at a startup is a battle. Losing a customer can be crushing. Sometimes they're right to go. We have lost deals over things we hadn't built yet. Other times it's something else entirely. Leadership changes and…
♥ 8💬 0↗ 08 total - 1mo agomediaView →
83 days. That’s how long one customer sequence took to book a meeting. The dashboard recorded it as one meeting. We went back through the full path: every touch, the gaps between them, the messages that created engagem…
♥ 1💬 0↗ 01 total - 2mo agotextView →
An AE told me his company changed what counts as a touch. He has fifty accounts in his own name, and if he goes thirty days without touching one, it cycles to another rep. Standard practice. If you've carried a book, y…
♥ 6💬 0↗ 06 total - 2mo agotextView →
Two different buyers told me the same thing on the same day last week. The first runs sales at a company evaluating us. He stopped our message-generation walkthrough halfway through. He did not want thousands of AI-writ…
♥ 8💬 1↗ 09 total - 2mo agotextView →
On almost every call, a customer asks me some version of the same thing. What does the data actually say? What are you seeing across everyone? Does email still work? Does LinkedIn? We run enough volume that I don't hav…
♥ 5💬 0↗ 05 total - 3mo agotextView →
The people writing about how AI sequences are ruining outbound are forgetting about the mail merges and outreach sequences that came before them. Same spray. Same templates. Just slower. I was on a call yesterday with…
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