Brice Maurin
Recent posts focus on data & enrichment, hiring & team and product & building.
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Likes + comments per post, last 6 months
Top posts
- 4mo agomediaView →
Found this on Reddit last week and I laughed for a solid minute, honestly Then I realized it's actually a pretty accurate description of what AI-generated outreach feels like right now. Someone asked AI to build them a…
♥ 112💬 16↗ 0128 total - 4mo agomediaView →
9.3% of contacts turned into booked meetings. That's not a reply rate. That's the only conversion metric that pays the bills. The campaign hit 97 contacts, 9 meetings, 37% response rate. The reason it worked isn't vol…
♥ 46💬 55↗ 0101 total - 5mo agomediaView →
Everyone says AI will replace sales teams. I've been using it for months. The conversations that close deals still need a human. The trust-building and the objection handling. The nuance when a prospect says "we're not…
♥ 48💬 51↗ 099 total - 3mo agomediaView →
A $15k Anthropic invoice just went viral. Honestly my first thought was: I wonder what ours looks like to someone on the outside. Not because of the amount, but because of the question it raises. At what point does AI s…
♥ 39💬 54↗ 093 total - 6mo agomediaView →
SDR teams are burning 2 hours per rep on prospect research. Here's the system we built that cuts it to 15 minutes. It worked. But it didn't scale. The worst part? We knew the research mattered. Prospects can tell rea…
♥ 54💬 37↗ 091 total
Recent posts
All posts in the feed →- 2d agomediaView →
When AI tells you something, don't read its conclusion or recommendation, just read the facts, hide its conclusion and ask yourself: okay, what's your own conclusion? And then you read it. AI is great at reading everyth…
♥ 0💬 0↗ 00 total - 5d agomediaView →
I'd honestly rather have fewer people at my webinars next week… If you judge outbound by how many messages went out, don't register. If your answer to silence is a fifth follow-up, don't register either. And if a reply…
♥ 14💬 7↗ 021 total - 8d agomediaView →
An outbound pipeline breaks in three places, and the copy is rarely one of them... LGM team built a set of skills to help at each of those three places. First, the lead flow. If your team is focused on closing all mon…
♥ 12💬 5↗ 017 total - 9d agomediaView →
We now connect to a CRM we never built an integration for 🔥 Here's how that happened, and why I stopped treating the integration list as a roadmap problem. LGM has deep native syncs with HubSpot and Pipedrive. Attio i…
♥ 10💬 2↗ 012 total - 10d agomediaView →
Once a quarter, we pull the entire team off their normal jobs and get together in a different city for three days. We go through every project, line by line. I've also started taking more time every month with each of t…
♥ 15💬 3↗ 018 total - 14d agomediaView →
Outbound is not it’s own discipline, it's the last step of one. Growth is: notice what's broken, come up with a fix, test it small, then scale what works. Outbound is: just the scale part, the last of four steps. At my…
♥ 9💬 1↗ 010 total - 15d agomediaView →
My new CMO caught something on his first day that I'd been missing for months. He had fresh eyes. I had a lane that I'd been swimming in it since February 😅 Somewhere around then, our MQL funnel started sending a sign…
♥ 27💬 2↗ 029 total - 16d agomediaView →
A campaign at 12% replies and $0 in deals looks like a win on most dashboards. Next to one at 4% replies that closed eight deals worth $40k, it still ranks higher… Teams scale the first one. The second one gets cut, or…
♥ 4💬 3↗ 07 total - 17d agomediaView →
I spent one of my Monday nights rebuilding our onboarding, and I didn't write a single Notion page. Someone joined the team recently, and I wanted them to start with the full picture: the numbers, the OKRs, who's workin…
♥ 4💬 2↗ 06 total - 20d agomediaView →
Clay is Play-Doh, and La Growth Machine is the mold. Clay gives you infinite combinations. Raw material you can shape into whatever workflow you need upstream, and it's very good at that. LGM is not fighting over the m…
♥ 7💬 2↗ 09 total - 20d agomediaView →
Clay is Play-Doh, and La Growth Machine is the mold. Clay gives you infinite combinations. Raw material you can shape into whatever workflow you need upstream, and it's very good at that. LGM is not fighting over the m…
♥ 7💬 3↗ 010 total - 21d agomediaView →
Yesterday on the live with Apify, Edouard Dupressoir asked for something nobody had: an exhaustive matrix of buying signals and intents. Not the same 5 everyone repeats. All of them. I said I had one. Here it is, cleane…
♥ 18💬 9↗ 027 total - 22d agotextView →
The subscriptions I renew without thinking are the ones where I know somebody's name. Not a great confession from a software founder, but it's true. Last year someone on a support team from another tool replied to a m…
♥ 11💬 3↗ 014 total - 23d agomediaView →
Tomorrow I'm live with the two people whose job is to get you more data. Together we're going to figure out if more data is actually part of the problem. Fabian Maume and Sameh Jarour from Apify spend their days enrichi…
♥ 7💬 1↗ 08 total - 24d agomediaView →
A rising reply rate can feel like proof you're winning. It's actually proof you've got more objections to handle. But do you know how your team is handling them? Erwann and I were talking about this last week. He w…
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