Marc Richard
Recent posts focus on content & personal brand, data & enrichment and demand gen & marketing.
LinkedIn snapshot
Post performance
Likes + comments per post, last 6 months
Top posts
- 9mo agomediaView →
OBVIOUS went from €150K ARR to €1M ARR. We started the year as a one-man show. €150K ARR. Just execution. Then we built. First Account Managers. Then a Client Director. Then a real team. Today: 🌐 7 Account Managers…
♥ 87💬 60↗ 0147 total - 8mo agomediaView →
We did it again. 13 meetings booked. €561K pipeline. From 1 creator post, for OBVIOUS. EDIT: check it out here -> https://lnkd.in/eHScce4g In November, at OBVIOUS we partnered with 10+ creators our target audience alr…
♥ 32💬 32↗ 064 total - 3mo agomediaView →
🚨 BREAKING: People-Led Growth just generated 6,453 qualified leads. For some of the best tech companies like Notion or Amplemarket. (After many requests, here is the link to the playbook: https://lnkd.in/ee5693FQ) He…
♥ 17💬 31↗ 048 total - 3mo agomediaView →
Gojiberry went from €1M to €3.5M ARR in 3 months. After many requests, here is the link to the playbook: https://lnkd.in/eqNbM_Z4 Here's exactly how. → Paid acquisition gets more expensive. → Cold outbound gets less…
♥ 15💬 31↗ 046 total - 6mo agomediaView →
We’re still hiring a Growth Manager at OBVIOUS. You’ll be responsible for accounts like Notion, Amplemarket HQ, arcads AI or Fygr, helping them generate pipeline through creator-led growth. We’re looking for someone wh…
♥ 38💬 7↗ 045 total
Recent posts
All posts in the feed →- 2d agomediaView →
Something CRAZY is happening to B2B marketing right now... Most of the people buying B2B software today have spent the last 10-15 years scrolling Facebook, Instagram, YouTube, TikTok... They discover things through PEO…
♥ 1💬 3↗ 04 total - 3d agomediaView →
We booked 89 demos in 2 weeks for Gojiberry🔥 Most B2B SaaS companies are still using the 2020 demand gen playbook. → Generic content → Ads from the company page → Cold outbound The companies winning in 2026 are d…
♥ 4💬 11↗ 015 total - 8d agomediaView →
IT'S COMING SOON.... This might be your next BEST GTM tool EDIT: Check this -> https://lnkd.in/eYv4_qQi People-Led Growth is the new Inbound Marketing.
♥ 13💬 8↗ 021 total - 9d agomediaView →
You'll BEAT YOUR COMPETITORS if THIS is what your buyers see. Most B2B companies think this only happen if you are OpenAI or Anthropic But the reality is: this doesn't just happen. It's ENGINEERED. This is what we c…
♥ 8💬 6↗ 014 total - 9d agomediaView →
Posting 3x/week isn't going to win LinkedIn anymore. The new game is 10s+ people creating 100+ posts/month about your brand. EDIT: Check this -> https://lnkd.in/eYhdF-66 Founders. Employees. Customers. Creators. Then…
♥ 6💬 5↗ 011 total - 10d agomediaView →
Pancake just generated 99 signups in 3 days from LinkedIn. With a strategy almost nobody is using.... EDIT: Check this -> https://lnkd.in/eEDJE4bM They haven't launched massive outbound or traditional LinkedIn ads. I…
♥ 7💬 14↗ 021 total - 10d agomediaView →
🤯 This content posted 7 months ago keep generating 1-2 demos/week EDIT: Check this -> https://lnkd.in/eryHSR2F It generated 12 demos organically 7 months ago. For the past 6 months it brought 34 more demos. Thought…
♥ 5💬 11↗ 016 total - 11d agomediaView →
Just spoke with this CMO who turned €134K into €4.2M in pipeline and €724K in revenue. With a LinkedIn strategy almost nobody is doing... EDIT: Check this -> https://lnkd.in/e6umKySj => People-Led Growth. For years,…
♥ 9💬 16↗ 025 total - 12d agomediaView →
The way people BUY in B2B has changed. A lot... We don't trust a company telling us 100 times why we should buy their product. We trust people in our space. PEOPLE, not BRANDS. If your team, customers, creators and…
♥ 5💬 0↗ 05 total - 14d agomediaView →
PEOPLE LED GROWTH is the new GTM Standard. WE NEED to stop running organic/paid/outbound in SILOS. We need to get content from trusted voices (your team/customers/creators/partners/...) Make sure our target audienc…
♥ 8💬 0↗ 08 total - 14d agomediaView →
OUTBOUND Only: 20 meetings/month PEOPLE LED GROWTH: 60 meetings/month There is NO WAY that you'll win against your competitor(s). Imagine if you are a buyer. On one hand you get a few outbound messages from Company A…
♥ 2💬 0↗ 02 total - 14d agomediaView →
I REALLY DON'T GET IT Why are you putting 90% of your LinkedIn ads budget from your company page? People trust people. Not Brands. And WE KNOW just by looking at our LinkedIn feed that content that we read comes from…
♥ 16💬 10↗ 026 total - 14d agomediaView →
YOU NEED to be seen more than you competitors to win nowadays. That's the truth... We are in an attention economy, slowly heading to a trust economy. So if I see your competitors from trusted voices 10/100x more than…
♥ 6💬 0↗ 06 total - 14d agomediaView →
Remember when Gong was everywhere on LinkedIn? 2019/2020, you couldn't miss them. @chris orlob, their team, customers, industry experts,... EVERYONE seemed to be talking about Gong. And you can actually recreate that.…
♥ 10💬 2↗ 012 total - 15d agomediaView →
🔮 People-Led Growth is the next evolution of B2B marketing. I STRONGLY believe that if your competitor is doing this and you are not. There is NO WAY that you will win. Distribution is your MOAT, not your product.…
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