William Ballance

CEO & Co-Founder·Lavender· Outreach & Sequences

LinkedIn28k Lavender

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Last posted

10/1/2025

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Tomorrow. #Ora 🔮 Lavender 💜🔮 www.ora.im
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Ora is built on Lavender's ACI, but it's more than just the billions of emails and trillions of datapoints that make up our intelligence, reasoning, and empathy layers. ACI, or Augmented Communication Intelligence, is a…
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Part 4 of my interview with Anthony J Nelson, founder of Growth Culture. Anthony and I met up in Tbilisi, Georgia while he was there for a client’s offsite. He’s been using a team of Ora agents with his clients and just…
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We're continuing to increase Ora's COGs in order to prioritize the most recent and relevant data to facilitate hyper-personalized emails. Ora combines data from numerous third party vendors, including the most recent n…
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Did you know Lavender 💜 launched a (free) email course for sellers? We've analyzed a ton of sales emails -- almost 2 billion -- and uncovered some powerful insights along the way: ✅ What works ❌ What doesn’t ⏰ When it…
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What do these emails have in common? They are all fully AI researched, personalized, and written by Ora, Lavender 💜's new autonomous sales agent. This morning 💜 Will GPT shared 6 real emails for a real customer of O…
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Yesterday I met up with Anthony J Nelson in Tbilisi, Georgia 🇬🇪 to learn more about how he used Ora to generate nearly 3 million in pipeline in 8 weeks for one off his clients at Growth Culture. He's now running a tea…
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One of my favorite features in Ora? Smart Sequences. What are they? Ora, Lavender's new intelligent AI Sales Agent, uses tons of data to figure out when and how to engage your buyers automatically. When we looked at…
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The truth is, we almost didn't build Ora. Then, we knew we had to. Since 2020, Lavender 💜🔮 www.ora.im has existed to help people write thoughtful and effective emails efficiently. We've always prioritized personaliz…
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ICYMI: Yesterday 💜 🔮 Will Allred announced our new Smartlead integration, bringing more world-class sending infrastructure directly into Ora. That means Ora can now create, warm, and rotate inboxes automatically. ✅…
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As we were about to get doused by the Tbilisi park sprinkler system, Anthony had these final words to say to anyone considering trying Ora: "You have to go buy it, immediately." Anthony recently wrote a case study whe…
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We announced Ora, Lavender's new AI Sales Agent, last month, and now the results are in. Ora makes it easy for you to scale all of the email intelligence behind Lavender (insights from nearly 2B emails). We built Ora w…
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That’s the pitch. Simple as that. 💜 www.ora.im #orabloopers
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Results not typical. Could actually be more than one. www.ora.im Lavender 💜🔮 www.ora.im
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Underlying Ora is our deep empathy layer, built on years of communication psychology research. Our CTO, Casey Corvino, explains it in this video: In addition to the billions of emails we've analyzed with Lavender 💜🔮…
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